Your UGC media kit, in two templates.
A UGC media kit is what you send a brand to show who you are and why to hire you: your niche, numbers, audience, past brands, examples and rates. UGC Planner lays out your details in two templates, a multi-page Presentation deck or a one-page Editorial A4, and exports a PDF you can send anywhere.
- 2templates, both included: Presentation and Editorial
- 8optional sections, from About me to Contact
- 4 + 4photo and video examples with captions
What goes into a UGC media kit?
These are the sections UGC Planner lays out. Every section after the cover can be turned off.
| Section | What it holds |
|---|---|
| Cover | Your photo, name, headline and location |
| About me | A short bio and a second photo |
| Stats | Instagram, TikTok, YouTube and Pinterest followers, engagement, average post and story reach, 30-day views |
| Audience | Age range, gender split, top locations |
| Rates | Deliverables with prices and a line of description, in groups like Videos and Photos |
| Brands | Brands you have worked with, picked from your brand list |
| Photo examples | Up to four photos with captions |
| Video examples | Up to four stills from your videos, with captions |
| Contact | Email, phone, website and a closing photo |
Instagram followers fill in from a connected account; everything else is yours to type, since Instagram does not share audience demographics.
A deck brands can page through
The Presentation template gives each part its own A4 page: cover, about, photo examples, video examples, rates and contact.
Or everything on one page
The Editorial template fits the whole kit on a single A4 page: you, your numbers, your audience, your rates, the brands and four examples. It's the one to attach when a brand asks for something quick.
Media kit, rate card or portfolio?
A media kit tells your story; a rate card lists your prices; a portfolio shows your work. UGC Planner keeps all three in Media Hub. The portfolio is a one-pager with your stats, the brands you've worked with and up to nine featured photos, shared as a public link or a PDF.
Can I use the media kit I made in Canva?
Yes. Upload the PDF or image you already have and UGC Planner keeps it in Media Hub, ready to share again.
How to make a UGC media kit in UGC Planner
- Open Media KitIn Media Hub, tap Media Kit and Create a new media kit.
- Pick a templatePresentation for a deck, Editorial for one page, then an accent colour.
- Fill it inBio, stats, audience, rates, brands and up to four photo and video examples.
- Export the PDFPreview it, then export and send it to the brand.
Common questions
What should a UGC media kit include?
Who you are, your audience and numbers, the brands you've worked with, examples of your content, your rates and how to reach you. UGC Planner has a section for each.
Do I need a big following for a media kit?
No. UGC is content a brand uses on its own channels, so your examples and rates matter more than your follower count. You can turn the stats section off.
Can I share my media kit as a link?
Media kits export as a PDF you can send anywhere. Your rate card and portfolio can also be shared as public links.
Do I have to connect Instagram?
No. Connecting Instagram fills in your follower count; everything else is typed by you.
Is the media kit maker included in my plan?
Yes. Both templates and PDF export are part of both Base and Pro.
Updated
Pitch with a kit that looks like you.
A deck or a one-pager, in the app for UGC creators.