UGC contract and pitch templates
Media Hub in UGC Planner keeps the documents you send around a brand deal: three contract templates, from a single-video agreement to a deal with paid usage rights, whitelisting and exclusivity, and three message templates for pitching and replying to brands. Fill in the placeholders, then copy the text or share it as a PDF.
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Which UGC contract templates are there?
Three, each with numbered clauses you fill in for the deal:
| Template | Use it for | Clauses |
|---|---|---|
| UGC Standard Contract | A single deliverable with basic usage rights | Scope, compensation, usage rights, revisions, credits and disclosure, intellectual property, cancellation, confidentiality, governing law |
| Brand Deal with Usage Rights | A multi-format collab with paid usage | Deliverables, compensation, usage rights, content edits, whitelisting, exclusivity, revisions, disclosure, cancellation and kill fee, governing law |
| Affiliate Agreement | Commission-based deals | Program, commission, payment, prohibited practices, disclosure, intellectual property, termination, governing law |
How do I use a contract template?
Open Media Hub, pick a template and replace the placeholders, written like {{BRAND_NAME}} or {{AMOUNT}}, with the brand, the deliverables, the fee, the licence term and the number of revision rounds. Copy the text into an email, or preview it and share it as a PDF.
Every contract starts with a reminder that it is a template, not legal advice: review it with a qualified lawyer where you live before you sign or send it.
What should a UGC contract say about disclosure?
Who labels the content as an ad, and how. The FTC counts a financial relationship with a brand, such as a payment or a free or discounted product, as a material connection you need to disclose; see Disclosures 101 for Social Media Influencers. Each template has a disclosure clause.
Are there pitch and reply templates?
Yes, three, ready to copy into a DM or an email:
- Cold pitch · first contact: for reaching out first, short enough to read in under 90 seconds.
- Reply to brand DM: for when a brand writes first; it asks for the brief so you can scope the work.
- Rate quote reply: for when a brand asks your rates; a flat fee plus usage tiers they can pick from.
Where are the rate card, media kit and Feed Planner?
Also in Media Hub, each with its own page: the UGC rate card in five styles, the UGC media kit and portfolio, and Feed Planner for Instagram on Pro, covered under the UGC calendar.
Common questions
Are the contract templates legal advice?
No. They are starting points. Each one says to review it with a qualified lawyer in your jurisdiction before signing or sending.
Can I send a contract as a PDF?
Yes. Preview the template and share it as a PDF, or copy the text into an email or a document.
Which contract do I need for paid usage rights?
Brand Deal with Usage Rights. It covers paid usage, whitelisting, exclusivity and a kill fee if the brand cancels.