Source: https://ugcplanner.com/ugc-rate-card UGC rate card # A UGC rate card, ready to send. A UGC rate card is a one-page price list for brands: who you are, your numbers, and what each piece of content costs. In UGC Planner you fill in your details once, pick one of five styles, and send it as a PDF or a public link. [Download on the **App Store**](https://apps.apple.com/us/app/ugc-planner-run-your-business/id6771365342) [GET IT ON **Google Play**](https://play.google.com/store/apps/details?id=app.ugcplanner) 14 days free iPhone and Android Demo data shown ## What should a UGC rate card include? Enough for a brand to say yes without a call. UGC Planner's rate card has a place for each of these: **What goes on a UGC rate card** | Section | What to put there | In UGC Planner | |---|---|---| | Who you are | Name, handles, niche, location, a one-line tagline, a photo | Profile fields; Instagram can fill in your handle and bio | | Your audience | Followers, average engagement, collabs completed | Instagram, TikTok and YouTube fields; Instagram followers can fill in | | Content rates | One row per deliverable: UGC video, Reel, TikTok, photo set | As many rows as you need; write a price or “from $400” | | Past collabs | Brands you have worked with | A list of brands | | Contact | Where to reach you | Your email | Quote usage rights, whitelisting or rush delivery up front? Add them as their own rows. On a deal, UGC Planner keeps usage rights, exclusivity, whitelisting and an extra fee per deliverable. Five styles ## Which rate card styles are there? Five, all included in both plans. The content is the same in each; pick the one that looks like you, then an accent colour. Sending it ## How do brands get my rate card? Two ways. Export a PDF to attach to an email or a DM. Or create a link: UGC Planner uploads the PDF and gives you a permanent public link to paste anywhere. - Your rate card sits in Media Hub next to your media kit and portfolio. Already have one? ## Can I use the rate card I made in Canva? Yes. Upload the PDF or image you already have and UGC Planner saves it with your other rate cards, ready to share again. Or start a new one from your details. ## How should a UGC creator price a rate card? Price each deliverable on its own line, so a brand can pick. Then name what changes the value of a piece, and price it separately: how long and where the brand can run it (usage rights), whether you can work with competitors meanwhile (exclusivity), running ads from your account (whitelisting), and a rush deadline. When a brand says yes, the same numbers go onto the deal, where UGC Planner keeps the deliverables, usage rights and the agreed total, and builds the invoice from them. See [the UGC tracker](https://ugcplanner.com/ugc-tracker). ## How to make a UGC rate card in UGC Planner - **Open Rate Card** In Media Hub, tap Rate Card and Create a new rate card. - **Pick a style** Editorial, Boutique, Studio, Noir or Minimal, then an accent colour. - **Fill it in** Your details, audience numbers and one row per deliverable with its price. - **Send it** Preview it, export the PDF, or create a shareable link. ## Common questions ### What is a UGC rate card? A one-page price list a UGC creator sends brands: who you are, your audience numbers, and the price of each type of content you make. ### What is the difference between a rate card and a media kit? A rate card is about price: what you make and what it costs. A media kit is about you: your story, audience, past brands and examples, often with rates at the end. UGC Planner makes both; see [UGC media kit](https://ugcplanner.com/ugc-media-kit). ### Do I have to connect Instagram? No. Every field can be typed in. Connecting Instagram is optional and fills in your handle, follower count and bio. ### Can I show prices in my currency? Yes. A plain number gets your account currency's symbol, or write the price however you quote it, like “from $400”. ### Is the rate card maker included in my plan? Yes. All five styles, PDF export and shareable links are part of both Base and Pro. Updated October 7, 2026 ## Related - [**UGC media kit** A deck or a one-pager, exported as a PDF.](https://ugcplanner.com/ugc-media-kit) - [**UGC tracker** From a yes to paid, deal by deal.](https://ugcplanner.com/ugc-tracker) - [**Contract templates** UGC contracts and pitch templates.](https://ugcplanner.com/features/media-hub) UGC Planner ## Send your rates *with confidence*. Five styles, one link, in the app for UGC creators. [Download on the **App Store**](https://apps.apple.com/us/app/ugc-planner-run-your-business/id6771365342) [GET IT ON **Google Play**](https://play.google.com/store/apps/details?id=app.ugcplanner)