Source: https://ugcplanner.com/blog

# UGC news, brand updates & creator insights

UGC Planner doesn't just report creator news. We explain what it means for your creator business.

## Latest articles

[UGC Radar

### Instagram is testing 90-minute videos. Should UGC creators care?

Features is a limited test with no ad revenue share. The part worth your attention is how it could change what brands ask you to shoot.

November 3, 2026](https://ugcplanner.com/blog/instagram-features-90-minute-video)

[UGC Radar

### TikTok Shop's rules name three habits UGC creators should check

Reused scripts, reordered clips and visible watermarks all appear by name in TikTok Shop's US policy. Here is where that touches a normal UGC package.

November 3, 2026](https://ugcplanner.com/blog/tiktok-shop-content-rules-ugc)

[Brand Watch

### A two-year eyeshadow hunt became a Saie shade. What UGC creators can take from it

Hannah Chody filmed her search for a discontinued eyeshadow, and it ended in a permanent product. You can borrow the format without having her audience.

November 3, 2026](https://ugcplanner.com/blog/saie-hannah-chody-bellini-ugc-lessons)

[Brand Watch

### Shark Beauty's Celestial Skies is a new look, not a new device. That changes the brief

When a launch changes how a product looks and not what it does, a demo only tells part of the story. That opens room for different creative.

November 3, 2026](https://ugcplanner.com/blog/shark-beauty-celestial-skies-ugc-concepts)

[UGC Radar

### Do UGC creators have to label AI content? What applies in November 2026

No general federal rule requires a label just because AI was used. There is a New York ad law, platform rules, and FTC rules that care more about honesty than tools.

November 3, 2026](https://ugcplanner.com/blog/do-ugc-creators-have-to-label-ai)

[UGC Radar

### US creator ad spend is near $44 billion. More than half pays to run content as ads

That number is not your income, and nobody breaks out UGC. But the way it splits says something useful about how to quote your next deal.

November 3, 2026](https://ugcplanner.com/blog/creator-ad-spend-44-billion-usage-rights)