Source: https://ugcplanner.com/blog/brand-watch

# Brand Watch

Brand launches, campaigns & creator opportunities.

## Latest articles

[Brand Watch

### A two-year eyeshadow hunt became a Saie shade. What UGC creators can take from it

Hannah Chody filmed her search for a discontinued eyeshadow, and it ended in a permanent product. You can borrow the format without having her audience.

November 3, 2026](https://ugcplanner.com/blog/saie-hannah-chody-bellini-ugc-lessons)

[Brand Watch

### Shark Beauty's Celestial Skies is a new look, not a new device. That changes the brief

When a launch changes how a product looks and not what it does, a demo only tells part of the story. That opens room for different creative.

November 3, 2026](https://ugcplanner.com/blog/shark-beauty-celestial-skies-ugc-concepts)