
  :root{
    --cream:#FDF9F5;
    --cream-2:#F8F2EA;
    --cream-3:#F4EFE9;
    --ink:#2A2520;
    --ink-2:#5A5048;
    --ink-3:#7A736B;
    --ink-4:#A8A199;
    --gold:#C9A678;
    --gold-deep:#B08A55;
    --gold-soft:#F0E4D0;
    --blush:#F5C5C0;
    --peach:#F8D4B8;
    --lavender:#D4C5E8;
    --sage:#C5D4C0;
    --mint:#B8DCC4;
    --border:#EAE2D6;
    --alert:#B8453A;
    --serif:'Fraunces', ui-serif, Georgia, serif;
    --display:'Instrument Serif', 'Fraunces', ui-serif, Georgia, serif;
    --sans:'DM Sans', ui-sans-serif, system-ui, sans-serif;
    --max:1180px;
  }

  *{box-sizing:border-box}
  html,body{margin:0;padding:0;background:var(--cream);color:var(--ink);font-family:var(--sans);-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
  body{font-size:17px;line-height:1.55;font-weight:400;letter-spacing:-0.005em}
  img{max-width:100%;display:block}
  a{color:inherit;text-decoration:none}
  button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
  ::selection{background:var(--gold-soft);color:var(--ink)}

  /* ---------- typographic primitives ----------
     Fraunces is the signature, but we use it sparingly:
     only h1 + section h2. Everything else is DM Sans for legibility.
     SOFT axis dialed to 0 (sharp terminals) so it doesn't feel curly. */
  .serif{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;letter-spacing:-0.02em}
  .italic{font-style:italic}
  .eyebrow{font-family:var(--sans);font-size:12px;letter-spacing:0.18em;text-transform:uppercase;color:var(--ink-3);font-weight:500}
  .muted{color:var(--ink-3)}
  .tabnum{font-variant-numeric:tabular-nums}

  h1,h2{font-family:var(--display);font-weight:400;letter-spacing:-0.018em;margin:0;color:var(--ink);text-wrap:balance}
  h1{font-size:clamp(48px,7.6vw,96px);line-height:1.02;letter-spacing:-0.028em}
  h2{font-size:clamp(34px,4.4vw,56px);line-height:1.08;letter-spacing:-0.02em}
  h3,h4{font-family:var(--sans);font-weight:600;letter-spacing:-0.015em;margin:0;color:var(--ink);text-wrap:balance}
  h3{font-size:clamp(19px,1.55vw,22px);line-height:1.25}
  h4{font-size:17px;line-height:1.3}
  p{margin:0;text-wrap:pretty}
  .lede{font-size:clamp(18px,1.4vw,21px);color:var(--ink-2);max-width:36ch}

  /* ---------- layout ---------- */
  .wrap{max-width:var(--max);margin:0 auto;padding:0 28px}
  section{padding:96px 0;position:relative}
  @media (max-width:720px){
    section{padding:64px 0}
    .wrap{padding:0 20px}
  }

  hr.rule{border:0;border-top:1px solid var(--border);margin:0;max-width:var(--max);margin-inline:auto}

  /* ---------- nav ---------- */
  .nav{position:sticky;top:0;z-index:50;backdrop-filter:saturate(140%) blur(14px);-webkit-backdrop-filter:saturate(140%) blur(14px);background:color-mix(in oklab, var(--cream) 78%, transparent);transition:background .25s ease, border-color .25s ease;border-bottom:1px solid transparent}
  .nav.scrolled{background:color-mix(in oklab, var(--cream) 92%, transparent);border-bottom-color:var(--border)}
  .nav-inner{display:flex;align-items:center;justify-content:space-between;height:68px}
  .nav-links{display:flex;gap:28px;align-items:center}
  .nav-links a{font-size:14.5px;color:var(--ink-2);font-weight:500}
  .nav-links a:hover{color:var(--ink)}
  @media (max-width:680px){.nav-links a:not(.nav-cta){display:none}}

  /* wordmark — matches our "up." brand mark: upright heavy Fraunces with gold ball dot */
  .wm{font-family:var(--serif);font-style:normal;font-weight:700;font-variation-settings:"SOFT" 0,"opsz" 144;font-size:32px;letter-spacing:-0.04em;color:var(--ink);display:inline-flex;align-items:center;line-height:1}
  .wm .dot{width:9px;height:9px;border-radius:50%;background:var(--gold);display:inline-block;margin-left:3px;align-self:flex-end;margin-bottom:6px}
  .wm-sm{font-size:34px}.wm-sm .dot{width:9px;height:9px;margin-left:3px}
  .wm-tag{font-family:var(--sans);font-style:normal;font-weight:600;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);margin-left:12px;padding-left:14px;border-left:1px solid var(--border);line-height:1;display:inline-block;transform:translateY(6px)}
  .wm-lg{font-size:46px}.wm-lg .dot{width:12px;height:12px;margin-left:4px}

  /* ---------- buttons ---------- */
  .btn{display:inline-flex;align-items:center;gap:10px;padding:14px 22px;border-radius:999px;font-weight:500;font-size:15px;transition:transform .15s ease, box-shadow .2s ease, background .2s ease;border:1px solid transparent;white-space:nowrap}
  .btn:hover{transform:translateY(-1px)}
  .btn-gold{background:var(--gold);color:#1f1a14;box-shadow:0 1px 0 #fff6 inset, 0 12px 30px -16px rgba(176,138,85,.6)}
  .btn-gold:hover{background:#d4b285;box-shadow:0 1px 0 #fff6 inset, 0 16px 36px -16px rgba(176,138,85,.7)}
  .btn-ink{background:var(--ink);color:var(--cream)}
  .btn-ink:hover{background:#3a342d}
  .btn-ghost{background:transparent;color:var(--ink);border-color:var(--border)}
  .btn-ghost:hover{background:#fff}
  .btn .apple{width:16px;height:18px;display:inline-block}
  .btn-lg{padding:17px 28px;font-size:16px}

  /* official-style store badges (App Store + Google Play) */
  .badge-store{display:inline-flex;align-items:center;gap:10px;background:#000;color:#fff;padding:9px 16px 9px 14px;border-radius:10px;text-decoration:none;transition:transform .15s ease, background .2s;line-height:1;height:54px;border:1px solid #000}
  .badge-store:hover{transform:translateY(-1px);background:#1a1a1a}
  .badge-store .b-ico{flex-shrink:0;display:grid;place-items:center}
  .badge-store .b-txt{display:flex;flex-direction:column;gap:1px;font-family:-apple-system,'SF Pro Text','Helvetica Neue',Helvetica,Arial,sans-serif;text-align:left}
  .badge-store .b-txt small{font-size:10.5px;font-weight:400;letter-spacing:.01em;line-height:1.1;opacity:.92}
  .badge-store .b-txt b{font-size:20px;font-weight:500;letter-spacing:-0.01em;line-height:1.05;font-family:-apple-system,'SF Pro Display','Helvetica Neue',Helvetica,Arial,sans-serif}
  .badge-apple .b-txt b{font-weight:500}
  .badge-google .b-txt small{font-size:10px;letter-spacing:.12em;text-transform:uppercase;opacity:.95}
  .badge-google .b-txt b{font-family:'Product Sans','Roboto',-apple-system,sans-serif;font-weight:500;font-size:19px;letter-spacing:-0.005em}
  .badge-store.is-disabled{opacity:.62;cursor:default;filter:saturate(.7)}
  .store-row{display:flex;gap:12px;align-items:center;flex-wrap:wrap}

  /* ---------- HERO ---------- */
  .hero{padding-top:48px;padding-bottom:88px;overflow:hidden;position:relative}
  .hero::before{
    content:"";position:absolute;inset:-20% -10% auto auto;height:560px;width:560px;border-radius:50%;
    background:radial-gradient(closest-side, rgba(201,166,120,.18), transparent 70%);
    pointer-events:none;
  }
  .hero::after{
    content:"";position:absolute;left:-200px;bottom:-200px;height:520px;width:520px;border-radius:50%;
    background:radial-gradient(closest-side, rgba(245,197,192,.22), transparent 70%);
    pointer-events:none;
  }
  .hero-inner{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center;position:relative;z-index:1}
  @media (max-width:980px){.hero-inner{grid-template-columns:1fr;gap:40px}}
  .hero h1 .accent{font-family:var(--display);font-style:italic;color:var(--ink);position:relative;font-weight:400;white-space:nowrap}
  .hero h1 .accent::after{content:"";position:absolute;left:-6px;right:-6px;top:0.12em;bottom:0.06em;background:var(--gold);opacity:.42;border-radius:6px;z-index:-1;transform:skew(-3deg)}
  .hero h1 .accent{isolation:isolate}
  .hero .sub{margin-top:22px;font-size:clamp(17px,1.25vw,19px);color:var(--ink-2);max-width:44ch}
  .hero-cta{margin-top:32px;display:flex;gap:14px;align-items:center;flex-wrap:wrap}
  .hero-meta{margin-top:24px;display:flex;align-items:center;gap:14px;color:var(--ink-3);font-size:13.5px}
  .hero-meta .dot-sep{width:3px;height:3px;border-radius:50%;background:var(--ink-4)}
  .stars{display:inline-flex;gap:2px;color:var(--gold-deep)}
  .stars svg{width:13px;height:13px}

  /* phone frame (with synthetic iPhone status bar so screenshots don't get pushed under the notch) */
  .phone{position:relative;margin-inline:auto;width:min(340px, 92%);aspect-ratio:9/19.5;background:#111;border-radius:46px;padding:8px;box-shadow:
    0 1px 0 rgba(255,255,255,.06) inset,
    0 30px 60px -24px rgba(42,37,32,.45),
    0 80px 120px -40px rgba(42,37,32,.35);
  }
  .phone .screen{position:absolute;inset:8px;border-radius:38px;overflow:hidden;background:var(--cream);display:flex;flex-direction:column}
  .phone .statusbar{height:46px;flex-shrink:0;display:flex;align-items:center;justify-content:space-between;padding:0 28px;font-family:var(--sans);font-size:15px;font-weight:600;color:var(--ink);position:relative;z-index:2;letter-spacing:-0.01em}
  .phone .statusbar .time{padding-top:10px}
  .phone .statusbar .right{display:flex;align-items:center;gap:6px;padding-top:10px;color:var(--ink)}
  .phone .statusbar .right svg{display:block}
  .phone .screen-img{flex:1;min-height:0;overflow:hidden}
  .phone .screen-img img{width:100%;height:100%;object-fit:cover;object-position:top center;display:block}

  /* tiny legal caption under the phone */
  .demo-cap{margin:14px auto 0;text-align:center;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-4);font-weight:500}
  .demo-cap::before{content:"";display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--gold);margin-right:8px;transform:translateY(-2px);opacity:.7}

  /* ---------- in-phone dashboard mockup (Today screen, rebuilt as HTML) ---------- */
  .app{display:flex;flex-direction:column;height:100%;background:linear-gradient(178deg, #FBF1EC 0%, #F8E8EE 30%, #FDF3EC 70%, var(--cream) 100%);font-family:var(--sans);color:var(--ink);position:relative;overflow:hidden}
  .app-scroll{flex:1;min-height:0;padding:6px 16px 0;overflow:hidden}
  /* Header */
  .app-h{display:flex;align-items:center;justify-content:space-between;padding:4px 4px 14px;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3)}
  .app-h .greet{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;font-size:22px;letter-spacing:-0.02em;text-transform:none;color:var(--ink);white-space:nowrap}
  .app-h .ava{width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,#E2D2E8,#F5C5C0);display:grid;place-items:center;font-size:11px;font-weight:600;color:#5c4781;letter-spacing:.04em}
  /* Goal card */
  .goal{border-radius:20px;padding:14px 14px 16px;background:
    radial-gradient(120% 100% at 100% 0%, rgba(212,197,232,.85), transparent 60%),
    linear-gradient(135deg, #F8D4C8 0%, #F5C5C0 45%, #E2D2E8 100%);
    position:relative;overflow:hidden}
  .goal-h{display:flex;justify-content:space-between;align-items:center;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:#5b4a3a;font-weight:500}
  .goal-h .amt{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;font-size:14px;letter-spacing:-0.01em;text-transform:none;color:#3a2d22;font-feature-settings:"tnum"}
  .goal-body{display:flex;align-items:center;gap:14px;margin-top:10px}
  .ring{width:96px;height:96px;flex-shrink:0;position:relative}
  .ring svg{width:100%;height:100%;transform:rotate(-90deg)}
  .ring .pct{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;color:var(--ink)}
  .ring .pct b{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:26px;letter-spacing:-0.04em;line-height:1;color:#1f1a14}
  .ring .pct span{font-size:8.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-2);margin-top:3px}
  .goal-stats{display:flex;flex-direction:column;gap:6px;flex:1;min-width:0}
  .gs{line-height:1.1}
  .gs .l{font-size:8.5px;letter-spacing:.14em;text-transform:uppercase;color:#5b4a3a;font-weight:500;margin-bottom:2px;white-space:nowrap}
  .gs .v{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:19px;color:#1f1a14;letter-spacing:-0.02em;font-feature-settings:"tnum";line-height:1;white-space:nowrap}
  .gs.small .v{font-size:14px}
  /* Stat tiles */
  .stats{display:grid;grid-template-columns:1fr 1fr 1fr;gap:7px;margin-top:10px}
  .st{background:#fff;border-radius:12px;padding:10px 6px 8px;text-align:center;box-shadow:0 1px 0 rgba(0,0,0,.02)}
  .st b{display:block;font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:22px;line-height:1;color:#1f1a14;letter-spacing:-0.02em}
  .st span{display:block;margin-top:5px;font-size:8.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);font-weight:500}
  /* Section titles */
  .sec{display:flex;justify-content:space-between;align-items:baseline;margin:14px 2px 8px}
  .sec h4{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;font-size:22px;color:#1f1a14;letter-spacing:-0.02em}
  .sec .meta{font-size:11px;color:var(--ink-3)}
  /* Today card */
  .today-card{background:#fff;border-radius:14px;padding:14px 16px;text-align:center}
  .today-card p{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;font-size:13px;color:var(--ink-2);letter-spacing:-0.01em}
  /* Glance card */
  .glance{border-radius:14px;padding:12px 14px;background:linear-gradient(135deg,#F8DCDA 0%, #F5C5C0 100%);position:relative}
  .glance .ico{width:24px;height:24px;border-radius:7px;background:#fff;display:grid;place-items:center;color:#B8453A}
  .glance .ico svg{width:13px;height:13px}
  .glance h5{margin:8px 0 4px;font-weight:600;font-size:13px;letter-spacing:-0.005em;color:#1f1a14}
  .glance p{font-size:11.5px;color:#3a2d22;line-height:1.4}
  .glance .actions{display:flex;gap:6px;margin-top:9px}
  .glance .actions .a{background:#1f1a14;color:#FBF1EC;border-radius:999px;padding:6px 11px;font-size:11px;font-weight:500}
  .glance .actions .a.ghost{background:#ffffffcc;color:#1f1a14}
  /* Tab bar */
  .tabs{flex-shrink:0;display:grid;grid-template-columns:repeat(5,1fr);padding:8px 6px 12px;background:linear-gradient(180deg, transparent, #fdf5ef 40%);}
  .tab{display:flex;flex-direction:column;align-items:center;gap:3px;color:var(--ink-4);font-size:9px;letter-spacing:.04em}
  .tab.on{color:var(--ink)}
  .tab svg{width:16px;height:16px}
  /* FAB */
  .fab{position:absolute;right:14px;bottom:62px;width:42px;height:42px;border-radius:50%;background:#1f1a14;color:var(--cream);display:grid;place-items:center;box-shadow:0 10px 22px -8px rgba(0,0,0,.35);z-index:4}
  .fab svg{width:18px;height:18px}
  .phone .notch{position:absolute;top:12px;left:50%;transform:translateX(-50%);width:104px;height:30px;background:#0b0a09;border-radius:18px;z-index:3}
  .phone .side{position:absolute;background:#0b0a09;border-radius:2px}
  .phone .side.r{right:-2px;top:140px;width:3px;height:78px}
  .phone .side.l1{left:-2px;top:120px;width:3px;height:40px}
  .phone .side.l2{left:-2px;top:170px;width:3px;height:64px}
  .phone .side.l3{left:-2px;top:240px;width:3px;height:64px}

  /* floating ui chips around hero phone */
  .hero-stage{position:relative}
  .chip-float{position:absolute;background:#fff;border:1px solid var(--border);border-radius:14px;padding:12px 14px;display:flex;align-items:center;gap:10px;box-shadow:0 14px 30px -16px rgba(42,37,32,.25);font-size:13.5px;color:var(--ink);font-weight:500}
  .chip-float .ico{width:30px;height:30px;border-radius:8px;display:grid;place-items:center;font-size:14px;flex-shrink:0}
  .chip-paid{top:30%;left:-14%;transform:rotate(-3deg)}
  .chip-paid .ico{background:#E8F0E0;color:#4d6b3a}
  .chip-deal{bottom:14%;right:-6%;transform:rotate(2deg)}
  .chip-deal .ico{background:var(--lavender);color:#5c4781}
  @media (max-width:980px){.chip-float{display:none}}

  /* ---------- social proof bar ---------- */
  .proof{padding:56px 0;border-top:1px solid var(--border);border-bottom:1px solid var(--border);background:linear-gradient(180deg, var(--cream-2), var(--cream));overflow:hidden}
  .proof-label{text-align:center;font-size:12px;letter-spacing:0.2em;text-transform:uppercase;color:var(--ink-3);margin-bottom:36px}

  /* marquee — two duplicated tracks, infinite loop, edge fades */
  .marquee{position:relative;-webkit-mask-image:linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);mask-image:linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent)}
  .marquee-track{display:flex;width:max-content;animation:scroll 90s linear infinite;will-change:transform}
  .marquee:hover .marquee-track{animation-play-state:paused}
  .marquee-group{display:flex;align-items:center;gap:64px;padding-right:64px;flex-shrink:0;color:var(--ink);opacity:.55;height:42px}
  @keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
  @media (prefers-reduced-motion:reduce){.marquee-track{animation:none}}

  /* per-brand wordmark styles — stylised text, monochrome, varied like a real client row */
  .lm{display:inline-flex;align-items:center;line-height:1;white-space:nowrap;color:inherit;flex-shrink:0}
  .lm-sephora{font-family:'DM Sans',sans-serif;font-weight:700;font-size:17px;letter-spacing:0.42em;text-transform:uppercase;padding-left:.42em}
  .lm-ulta{font-family:var(--display);font-style:italic;font-weight:400;font-size:30px;letter-spacing:-0.02em}
  .lm-glossier{font-family:'DM Sans',sans-serif;font-weight:500;font-size:22px;letter-spacing:0.02em}
  .lm-rare{font-family:'DM Sans',sans-serif;font-weight:500;font-size:12.5px;letter-spacing:0.32em;text-transform:uppercase}
  .lm-tatcha{font-family:var(--display);font-weight:400;font-size:26px;letter-spacing:0.14em;text-transform:lowercase}
  .lm-charlotte{font-family:var(--display);font-weight:400;font-size:13px;letter-spacing:0.24em;text-transform:uppercase;line-height:1.1;text-align:center}
  .lm-nars{font-family:'DM Sans',sans-serif;font-weight:700;font-size:24px;letter-spacing:0.18em;text-transform:uppercase}
  .lm-fenty{font-family:var(--display);font-weight:400;font-size:20px;letter-spacing:0.22em;text-transform:uppercase}
  .lm-tomford{font-family:var(--display);font-weight:400;font-size:14px;letter-spacing:0.34em;text-transform:uppercase;text-align:center;line-height:1.15}
  .lm-armani{font-family:'DM Sans',sans-serif;font-weight:400;font-size:13.5px;letter-spacing:0.38em;text-transform:uppercase}
  .lm-givenchy{font-family:'DM Sans',sans-serif;font-weight:700;font-size:16px;letter-spacing:0.36em;text-transform:uppercase}
  .lm-dior{font-family:var(--display);font-weight:400;font-size:30px;letter-spacing:0.06em;text-transform:uppercase}
  .lm-chanel{font-family:'DM Sans',sans-serif;font-weight:600;font-size:18px;letter-spacing:0.38em;text-transform:uppercase}
  .lm-ysl{font-family:'DM Sans',sans-serif;font-weight:700;font-size:24px;letter-spacing:0.18em}
  .lm-mac{font-family:'DM Sans',sans-serif;font-weight:800;font-size:26px;letter-spacing:0.04em;text-transform:uppercase}
  .lm-gisou{font-family:var(--display);font-style:italic;font-weight:400;font-size:30px;letter-spacing:-0.02em}
  .lm-elf{font-family:'DM Sans',sans-serif;font-weight:700;font-size:20px;letter-spacing:0.04em;text-transform:lowercase;font-style:italic}
  .lm-olaplex{font-family:'DM Sans',sans-serif;font-weight:700;font-size:18px;letter-spacing:0.22em;text-transform:uppercase}
  .lm-sunday{font-family:var(--display);font-style:italic;font-weight:400;font-size:24px;letter-spacing:-0.01em}
  .lm-drunk{font-family:'DM Sans',sans-serif;font-weight:500;font-size:13px;letter-spacing:0.3em;text-transform:uppercase;text-align:center;line-height:1.15}
  .lm-kosas{font-family:'DM Sans',sans-serif;font-weight:600;font-size:22px;letter-spacing:0.1em;text-transform:lowercase}
  .lm-hourglass{font-family:var(--display);font-weight:400;font-size:18px;letter-spacing:0.2em;text-transform:uppercase}
  .lm-patmcgrath{font-family:var(--display);font-style:italic;font-weight:400;font-size:14px;letter-spacing:0.18em;text-transform:uppercase;text-align:center;line-height:1.1}
  .lm-westman{font-family:var(--display);font-weight:400;font-size:14px;letter-spacing:0.32em;text-transform:uppercase;text-align:center;line-height:1.15}
  .lm-bader{font-family:var(--display);font-weight:400;font-size:13.5px;letter-spacing:0.28em;text-transform:uppercase;text-align:center;line-height:1.15}
  .lm-bobbi{font-family:var(--display);font-style:italic;font-weight:400;font-size:24px;letter-spacing:-0.01em}
  .lm-estee{font-family:var(--display);font-weight:400;font-size:14px;letter-spacing:0.34em;text-transform:uppercase;text-align:center;line-height:1.15}
  .lm-lancome{font-family:var(--display);font-weight:400;font-size:22px;letter-spacing:0.32em;text-transform:uppercase}
  .lm-clarins{font-family:'DM Sans',sans-serif;font-weight:700;font-size:20px;letter-spacing:0.18em;text-transform:uppercase}
  .lm-larocheposay{font-family:'DM Sans',sans-serif;font-weight:600;font-size:13px;letter-spacing:0.18em;text-transform:uppercase;text-align:center;line-height:1.15}
  .lm-neutrogena{font-family:'DM Sans',sans-serif;font-weight:700;font-size:18px;letter-spacing:0.18em;text-transform:uppercase}
  .lm-moroccanoil{font-family:'DM Sans',sans-serif;font-weight:700;font-size:14px;letter-spacing:0.32em;text-transform:uppercase}
  .lm-mark{display:inline-block;width:12px;height:12px;border:1.2px solid currentColor;border-radius:50%;position:relative;margin-right:5px}
  .lm-mark::after{content:"";position:absolute;inset:2.5px;border-radius:50%;background:currentColor}

  /* ---------- features ---------- */
  .features-head{display:flex;justify-content:space-between;align-items:end;gap:24px;margin-bottom:48px}
  @media (max-width:720px){.features-head{flex-direction:column;align-items:flex-start}}
  .features-head h2{max-width:14ch}
  .features-head p{max-width:42ch;color:var(--ink-2)}

  .feat-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:20px}
  .feat{background:#fff;border:1px solid var(--border);border-radius:24px;padding:28px;display:flex;flex-direction:column;gap:14px;min-height:280px;position:relative;overflow:hidden;transition:transform .25s ease, box-shadow .25s ease}
  .feat:hover{transform:translateY(-3px);box-shadow:0 24px 40px -28px rgba(42,37,32,.25)}
  .feat h3{font-weight:600;font-size:21px;letter-spacing:-0.015em;line-height:1.25;color:var(--ink)}
  .feat p{color:var(--ink-2);font-size:15px;line-height:1.5}
  .feat .ico{width:42px;height:42px;border-radius:12px;display:grid;place-items:center;color:var(--ink)}
  .feat .ico svg{width:22px;height:22px}

  .feat.f-wide{grid-column:span 7;background:linear-gradient(160deg, #F1E4D2 0%, #F8EFE0 60%, #F8D4B8 130%);border-color:transparent}
  .feat.f-wide .ico{background:#fff8}
  .feat.f-mid{grid-column:span 5;background:#fff}
  .feat.f-third{grid-column:span 4}
  .feat.f-pink{background:linear-gradient(160deg, #FBEAEC 0%, #F5C5C0 130%);border-color:transparent}
  .feat.f-pink .ico{background:#fff9}
  .feat.f-lav{background:linear-gradient(160deg, #ECE4F4 0%, #D4C5E8 140%);border-color:transparent}
  .feat.f-lav .ico{background:#fff9}
  .feat.f-sage{background:linear-gradient(160deg, #E6EEDF 0%, #C5D4C0 140%);border-color:transparent}
  .feat.f-sage .ico{background:#fff9}

  .feat-illus{margin-top:auto;border-radius:14px;overflow:hidden;background:#fff;border:1px solid #fff;box-shadow:0 18px 30px -22px rgba(42,37,32,.3)}
  .feat-illus img{aspect-ratio:1.6/1;object-fit:cover;object-position:top center}

  @media (max-width:980px){
    .feat.f-wide,.feat.f-mid{grid-column:span 12}
    .feat.f-third{grid-column:span 6}
  }
  @media (max-width:560px){
    .feat.f-third{grid-column:span 12}
  }

  /* mini money chart in feature card */
  .mini-stat{display:flex;align-items:end;gap:18px;margin-top:6px}
  .mini-stat .num{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-size:44px;font-weight:500;letter-spacing:-0.03em;line-height:1}
  .mini-stat .lbl{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);padding-bottom:6px}
  .mini-bars{display:flex;align-items:end;gap:6px;height:64px;margin-top:14px}
  .mini-bars span{flex:1;border-radius:4px 4px 0 0;background:var(--ink);opacity:.85}
  .mini-bars span:nth-child(1){height:38%;opacity:.25}
  .mini-bars span:nth-child(2){height:48%;opacity:.3}
  .mini-bars span:nth-child(3){height:34%;opacity:.25}
  .mini-bars span:nth-child(4){height:58%;opacity:.4}
  .mini-bars span:nth-child(5){height:72%;opacity:.55}
  .mini-bars span:nth-child(6){height:62%;opacity:.45}
  .mini-bars span:nth-child(7){height:88%;background:var(--gold);opacity:1}

  /* deal pipeline mini */
  .pipeline{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:8px}
  .pipe-card{background:#fff;border-radius:12px;padding:10px 12px;font-size:12.5px;color:var(--ink-2);display:flex;flex-direction:column;gap:2px;box-shadow:0 8px 20px -16px rgba(42,37,32,.3)}
  .pipe-card .pn{font-family:var(--sans);font-weight:600;font-size:13.5px;color:var(--ink);letter-spacing:-0.005em}
  .pipe-card .pa{font-variant-numeric:tabular-nums;color:var(--ink);font-weight:500}
  .pipe-card .ps{display:inline-block;padding:2px 8px;border-radius:999px;font-size:10.5px;width:fit-content;margin-top:4px;letter-spacing:.04em}
  .ps.paid{background:#F0E4D0;color:#7a5a2e}
  .ps.neg{background:var(--lavender);color:#5c4781}
  .ps.due{background:#FBEAEC;color:#9a3a3a}

  /* ---------- HOW IT WORKS ---------- */
  .how{background:var(--cream-2);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
  .how-head{margin-bottom:48px}
  .how-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
  @media (max-width:1080px){.how-grid{grid-template-columns:repeat(2,1fr);gap:20px}}
  @media (max-width:560px){.how-grid{grid-template-columns:1fr}}
  .step{background:#fff;border:1px solid var(--border);border-radius:24px;padding:30px 26px;display:flex;flex-direction:column;gap:14px;position:relative;overflow:hidden;min-height:260px}
  .step .n{font-family:var(--serif);font-weight:500;font-variation-settings:"SOFT" 0,"opsz" 144;font-size:42px;color:var(--gold);letter-spacing:-0.04em;line-height:1;position:relative;z-index:1}
  .step h3{font-weight:600;font-size:22px;color:var(--ink);letter-spacing:-0.01em;position:relative;z-index:1}
  .step p{color:var(--ink-2);font-size:15px;line-height:1.55;position:relative;z-index:1}
  /* Per-direction icon-tile in the top-right corner. Pastel gradient
     squircle + line-art glyph inside — same language as the Pain section
     metaphor icons. Held at ~55% opacity so it reads as a corner mark, not
     a competing focal point. */
  .step .step-bg{position:absolute;top:18px;right:18px;width:24%;max-width:80px;aspect-ratio:1/1;border-radius:24%;display:grid;place-items:center;opacity:.55;pointer-events:none;z-index:0;box-shadow:0 10px 18px -8px rgba(42,37,32,.22), 0 0 0 1px rgba(255,255,255,.5) inset, 0 2px 4px -1px rgba(42,37,32,.08)}
  .step .step-bg svg{width:54%;height:54%}
  .step.d-deals    .step-bg{background:linear-gradient(140deg, #FFE9B5, #FFCB72);color:#A57A2A}
  .step.d-content  .step-bg{background:linear-gradient(140deg, #FBE2D8, #F5C5C0);color:#B65548}
  .step.d-delivery .step-bg{background:linear-gradient(140deg, #D8E9CC, #B5D49C);color:#4A7036}
  .step.d-money    .step-bg{background:linear-gradient(140deg, #E5D5F0, #C7AFE6);color:#7A55B0}

  /* ---------- SHOWCASE ---------- */
  .showcase{position:relative}
  .showcase-grid{display:grid;grid-template-columns:1fr 1.05fr 1fr;gap:32px;align-items:center}
  @media (max-width:980px){.showcase-grid{grid-template-columns:1fr;gap:36px}}
  .callout{display:flex;flex-direction:column;gap:8px;padding:18px 20px;background:#fff;border:1px solid var(--border);border-radius:18px;box-shadow:0 18px 30px -24px rgba(42,37,32,.2)}
  .callout .cap{font-size:11.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-deep);font-weight:600}
  .callout h4{font-family:var(--sans);font-weight:600;font-size:17px;letter-spacing:-0.01em;color:var(--ink)}
  .callout p{font-size:14px;color:var(--ink-2);line-height:1.5}
  .callouts-l, .callouts-r{display:flex;flex-direction:column;gap:18px}
  .showcase h2{text-align:center;max-width:18ch;margin:0 auto 48px}

  /* ---------- POSITIONING ---------- */
  .position{padding:120px 0;text-align:center}
  .position h2{max-width:24ch;margin:0 auto;font-family:var(--display);font-style:italic;font-weight:400;font-size:clamp(28px,3.8vw,46px);line-height:1.2;color:var(--ink);letter-spacing:-0.015em}
  .position h2 em{font-style:italic;color:var(--gold-deep);font-weight:400}
  .position .by{margin-top:32px;font-size:13.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3)}

  /* ---------- TRUST ---------- */
  .trust{background:linear-gradient(180deg, var(--cream-3), var(--cream));border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
  .trust-inner{display:grid;grid-template-columns:1.1fr 1fr;gap:48px;align-items:center}
  @media (max-width:820px){.trust-inner{grid-template-columns:1fr}}
  .trust h2{max-width:14ch}
  .trust p{color:var(--ink-2);max-width:44ch;font-size:17px}
  .trust-points{margin-top:24px;display:flex;flex-direction:column;gap:14px}
  .trust-point{display:flex;gap:14px;align-items:flex-start}
  .trust-point .tick{width:24px;height:24px;border-radius:50%;background:#fff;border:1px solid var(--border);display:grid;place-items:center;flex-shrink:0;color:var(--gold-deep)}
  .trust-point .tick svg{width:12px;height:12px}
  .trust-point div{font-size:15px}
  .trust-point strong{font-weight:600;color:var(--ink)}
  .trust-card{background:#fff;border:1px solid var(--border);border-radius:24px;padding:32px;display:flex;flex-direction:column;gap:20px;box-shadow:0 24px 40px -28px rgba(42,37,32,.2)}
  .lock-row{display:flex;align-items:center;gap:14px}
  .lock-row .badge{width:46px;height:46px;border-radius:14px;background:var(--gold-soft);display:grid;place-items:center;color:var(--gold-deep)}
  .lock-row .badge svg{width:22px;height:22px}

  /* ---------- PRICING ---------- */
  .pricing{padding-top:96px;padding-bottom:96px}
  .pricing-head{text-align:center;margin-bottom:40px}
  .pricing-head h2{max-width:22ch;margin:0 auto}
  .pricing-head p{margin-top:16px;color:var(--ink-2);max-width:48ch;margin-inline:auto}

  .billing-toggle{display:inline-flex;background:var(--cream-2);border:1px solid var(--border);border-radius:999px;padding:5px;margin:24px auto 0;gap:4px}
  .billing-toggle button{padding:10px 18px;border-radius:999px;font-size:14px;font-weight:500;color:var(--ink-2);transition:all .2s ease}
  .billing-toggle button.on{background:var(--ink);color:var(--cream)}
  .billing-toggle .save{display:inline-block;background:var(--gold);color:#1f1a14;padding:2px 8px;border-radius:999px;font-size:11px;margin-left:8px;font-weight:600}
  .billing-toggle button.on .save{background:var(--cream);color:var(--ink)}

  .plans{display:grid;grid-template-columns:1fr 1fr;gap:24px;max-width:880px;margin:48px auto 0}
  @media (max-width:720px){.plans{grid-template-columns:1fr}}
  .plan{background:#fff;border:1px solid var(--border);border-radius:24px;padding:32px;display:flex;flex-direction:column;gap:18px;position:relative}
  .plan.pro{border-color:var(--gold);box-shadow:0 24px 60px -32px rgba(176,138,85,.45)}
  .plan .ribbon{position:absolute;top:-12px;left:32px;background:var(--gold);color:#1f1a14;font-size:11px;letter-spacing:.14em;text-transform:uppercase;padding:5px 12px;border-radius:999px;font-weight:600}
  .plan h3{font-weight:600;font-size:22px;letter-spacing:-0.01em;color:var(--ink)}
  .plan .price{display:flex;align-items:baseline;gap:6px}
  .plan .price .amount{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-size:54px;font-weight:500;letter-spacing:-0.03em;line-height:1}
  .plan .price .per{color:var(--ink-3);font-size:14px}
  .plan .billed{font-size:13px;color:var(--ink-3);margin-top:-6px}
  .plan ul{list-style:none;padding:0;margin:8px 0 0;display:flex;flex-direction:column;gap:10px}
  .plan li{font-size:14.5px;color:var(--ink-2);display:flex;gap:10px;align-items:flex-start}
  .plan li::before{content:"";width:16px;height:16px;border-radius:50%;background:var(--gold-soft);background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12' fill='none' stroke='%23B08A55' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'><polyline points='2.5,6.4 5,8.8 9.5,3.6'/></svg>");background-repeat:no-repeat;background-position:center;flex-shrink:0;margin-top:3px}

  /* ---------- FAQ ---------- */
  .faq{padding:96px 0}
  .faq-inner{max-width:760px;margin:0 auto}
  .faq h2{text-align:center;margin-bottom:40px}
  .faq-item{border-top:1px solid var(--border);padding:24px 0}
  .faq-item:last-child{border-bottom:1px solid var(--border)}
  .faq-q{display:flex;justify-content:space-between;align-items:center;gap:20px;width:100%;text-align:left;font-family:var(--sans);font-weight:600;font-size:18px;color:var(--ink);letter-spacing:-0.015em;transition:color .2s}
  .faq-q:hover{color:var(--gold-deep)}
  .faq-q .toggle{width:32px;height:32px;border-radius:50%;border:1px solid var(--border);display:grid;place-items:center;flex-shrink:0;background:#fff;color:var(--ink);transition:transform .25s ease, background .2s}
  .faq-item.open .faq-q .toggle{transform:rotate(45deg);background:var(--ink);color:var(--cream);border-color:var(--ink)}
  .faq-a{max-height:0;overflow:hidden;transition:max-height .3s ease, margin-top .3s ease;color:var(--ink-2)}
  .faq-item.open .faq-a{max-height:300px;margin-top:14px}
  .faq-a p{padding-bottom:6px;max-width:60ch}

  /* ---------- FINAL CTA ---------- */
  .final{padding:120px 0;text-align:center;position:relative;overflow:hidden;background:var(--ink);color:var(--cream)}
  .final::before{content:"";position:absolute;left:50%;top:50%;width:680px;height:680px;border-radius:50%;background:radial-gradient(closest-side, rgba(201,166,120,.22), transparent 70%);transform:translate(-50%,-50%);pointer-events:none}
  .final h2{color:var(--cream);max-width:18ch;margin:0 auto;position:relative;font-size:clamp(36px,5.2vw,64px)}
  .final h2 em{color:var(--gold)}
  .final p{margin-top:18px;color:#cfc6bb;max-width:46ch;margin-inline:auto;position:relative}
  .final .cta-row{margin-top:36px;display:flex;justify-content:center;gap:14px;flex-wrap:wrap;position:relative}
  .final .btn-ghost{background:transparent;color:var(--cream);border-color:#3a342d}
  .final .btn-ghost:hover{background:#3a342d}

  /* ---------- FOOTER ---------- */
  footer{padding:60px 0 40px;background:var(--cream-3)}
  .foot{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px}
  @media (max-width:820px){.foot{grid-template-columns:1fr 1fr;gap:32px}}
  .foot h5{font-family:var(--sans);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);font-weight:600;margin:0 0 16px}
  .foot ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:10px}
  .foot a{font-size:14.5px;color:var(--ink-2)}
  .foot a:hover{color:var(--ink)}
  .foot .tag{color:var(--ink-2);font-size:14.5px;max-width:30ch;margin:14px 0 22px}
  .foot-bottom{margin-top:56px;display:flex;justify-content:space-between;align-items:center;padding-top:24px;border-top:1px solid var(--border);gap:16px;flex-wrap:wrap}
  .foot-bottom p{font-size:13px;color:var(--ink-3)}
  .socials{display:flex;gap:10px}
  .socials a{width:38px;height:38px;border-radius:50%;background:#fff;border:1px solid var(--border);display:grid;place-items:center;color:var(--ink-2);transition:all .2s}
  .socials a:hover{background:var(--ink);color:var(--cream);border-color:var(--ink)}
  .socials svg{width:16px;height:16px}

  /* hover lift utility */
  .lift{transition:transform .2s ease}
  .lift:hover{transform:translateY(-2px)}

  /* keep things crisp on retina */
  .phone .screen img{image-rendering:auto}

  /* ============== PAIN section — full-width vertical, sticky inner, scroll-linked icon fall ============== */
  .pain{padding:0;height:200vh;background:linear-gradient(180deg, var(--cream) 0%, var(--cream-3) 50%, var(--cream) 100%);border-top:1px solid var(--border);border-bottom:1px solid var(--border);position:relative;--p:0}
  @media (max-width:720px){.pain{height:230vh}}
  .pain-sticky{position:sticky;top:0;height:100vh;display:flex;flex-direction:column;align-items:center;justify-content:center;width:100%;padding:5vh 28px}
  @media (max-width:720px){.pain-sticky{padding:5vh 20px}}

  /* Top text block — eyebrow + h2 + body, centred */
  .pain-top{text-align:center;max-width:780px;margin:0 auto}
  .pain-top .eyebrow{margin-bottom:14px}
  .pain-top h2{font-family:var(--display);font-weight:400;font-size:clamp(36px,4.8vw,58px);line-height:1.06;letter-spacing:-0.018em;margin:0;text-wrap:balance;max-width:18ch;margin-inline:auto}
  .pain-top h2 .accent{font-family:var(--display);font-style:italic;color:var(--ink);position:relative;font-weight:400;white-space:nowrap;isolation:isolate}
  .pain-top h2 .accent::after{content:"";position:absolute;left:-6px;right:-6px;top:0.16em;bottom:0.04em;background:var(--blush);opacity:.55;border-radius:6px;z-index:-1;transform:skew(-3deg)}
  .pain-top p{color:var(--ink-2);max-width:52ch;font-size:17px;margin:18px auto 0;line-height:1.55}
  @media (max-width:720px){.pain-top p{font-size:15.5px}}

  /* Bottom "We rebuilt..." — heading-style, not a pill */
  .pain-bottom{text-align:center;margin-top:10px}
  .pain-bottom .eyebrow{margin-bottom:10px;color:var(--gold-deep)}
  .pain-bottom h3{font-family:var(--display);font-weight:400;font-size:clamp(28px,3.6vw,44px);line-height:1.1;letter-spacing:-0.015em;margin:0;color:var(--ink)}
  .pain-bottom h3 em{font-family:var(--display);font-style:italic;font-weight:400;color:var(--ink);position:relative;isolation:isolate}
  .pain-bottom h3 em::after{content:"";position:absolute;left:-5px;right:-5px;top:0.18em;bottom:0.04em;background:rgba(201,166,120,.32);border-radius:6px;z-index:-1;transform:skew(-3deg)}
  .pain h2{font-family:var(--display);font-weight:400;font-size:clamp(36px,4.8vw,58px);line-height:1.06;letter-spacing:-0.018em;margin:0;text-wrap:balance;max-width:18ch}
  .pain h2 .accent{font-family:var(--display);font-style:italic;color:var(--ink);position:relative;font-weight:400;white-space:nowrap;isolation:isolate}
  .pain h2 .accent::after{content:"";position:absolute;left:-6px;right:-6px;top:0.16em;bottom:0.04em;background:var(--blush);opacity:.55;border-radius:6px;z-index:-1;transform:skew(-3deg)}
  .pain p{color:var(--ink-2);max-width:44ch;font-size:17.5px;margin:24px 0 0;line-height:1.6}

  /* "We rebuilt…" pill — paywall Pro hero aesthetic (#2E2822→#1C1814) */
  .pain .relief{display:inline-flex;align-items:center;gap:13px;margin-top:36px;background:linear-gradient(135deg, #2E2822 0%, #1C1814 100%);border:0.5px solid rgba(201,166,120,.28);border-radius:999px;padding:15px 26px 15px 22px;font-family:var(--sans);font-size:16px;font-weight:500;color:var(--cream);letter-spacing:-0.005em;line-height:1.3;box-shadow:0 24px 44px -18px rgba(28,24,20,.55), 0 1px 2px -1px rgba(201,166,120,.22), 0 0 0 1px rgba(255,255,255,.02) inset;transition:transform .2s ease, box-shadow .25s ease}
  .pain .relief:hover{transform:translateY(-1px);box-shadow:0 28px 52px -16px rgba(28,24,20,.6), 0 1px 2px -1px rgba(201,166,120,.3), 0 0 0 1px rgba(255,255,255,.03) inset}
  .pain .relief .dot{width:7px;height:7px;border-radius:50%;background:var(--gold);box-shadow:0 0 11px 1px rgba(201,166,120,.6);flex-shrink:0}
  .pain .relief em{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;color:var(--gold);letter-spacing:-0.005em;font-size:16.5px}

  /* ============== Funnel — apps falling into the box ============== */
  /* Full-width animation stage — 8 metaphor icons in clean L/R arcs */
  .funnel{position:relative;width:100%;max-width:1100px;aspect-ratio:2.5/1;margin:32px auto 26px;container-type:inline-size}
  @media (max-width:720px){.funnel{aspect-ratio:1.4/1;margin:24px auto 18px}}

  /* Each metaphor icon — squircle holding glyph (top) + caption (bottom), both in same accent colour.
     Per-icon --delay + --span give a staggered cascade: corners fall first, mid icons follow,
     so it reads as a wave instead of all icons collapsing at the same instant. */
  .ficon{position:absolute;width:9%;aspect-ratio:1/1;border-radius:24%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:0.5cqw;padding:1.2cqw 0.8cqw 1.4cqw;box-shadow:0 14px 22px -10px rgba(42,37,32,.32), 0 3px 7px -2px rgba(42,37,32,.16), 0 0 0 1px rgba(255,255,255,.55) inset, 0 -1px 0 0 rgba(0,0,0,.05) inset;z-index:2;will-change:left, top, transform, opacity;
    --start-x:50%;--start-y:50%;--rot:0deg;
    --delay:0;--span:0.70;
    --ep:clamp(0, calc((var(--p) - var(--delay)) / var(--span)), 1);
    left:calc(var(--start-x) + (50% - var(--start-x)) * var(--ep));
    top:calc(var(--start-y) + (50% - var(--start-y)) * var(--ep));
    transform:translate(-50%, -50%) scale(calc(1 - var(--ep) * 0.85)) rotate(calc(var(--rot) * (1 - var(--ep))));
    opacity:calc(1 - var(--ep) * 1.1)}
  .ficon svg{width:4.3cqw;height:4.3cqw;display:block}
  .ficon .cap{font-family:var(--sans);font-weight:700;font-size:0.95cqw;letter-spacing:.13em;text-transform:uppercase;line-height:1;display:block;text-align:center}
  @media (max-width:980px){
    .funnel{aspect-ratio:1.7/1}
    .ficon{width:13%}
    .ficon svg{width:6.5cqw;height:6.5cqw}
    .ficon .cap{font-size:1.4cqw}
  }
  @media (max-width:720px){
    .ficon{width:16%}
    .ficon svg{width:8cqw;height:8cqw}
    .ficon .cap{font-size:1.7cqw;letter-spacing:.1em}
  }

  /* Per-icon: position, pastel background, accent colour, stagger delay (corners first → mid icons next) */
  /* LEFT ARC */
  .fi-briefs    {--start-x:7%;  --start-y:14%; --rot:-5deg; --delay:0.00; background:linear-gradient(140deg, #FFE9B5 0%, #FFCB72 100%); color:#A57A2A}
  .fi-files     {--start-x:2%;  --start-y:40%; --rot:4deg;  --delay:0.12; background:linear-gradient(140deg, #CFE3F7 0%, #A4C5EE 100%); color:#3F6CA8}
  .fi-invoices  {--start-x:5%;  --start-y:66%; --rot:-3deg; --delay:0.18; background:linear-gradient(140deg, #E5D5F0 0%, #C7AFE6 100%); color:#7A55B0}
  .fi-sheets-new{--start-x:12%; --start-y:88%; --rot:5deg;  --delay:0.06; background:linear-gradient(140deg, #D8E9CC 0%, #B5D49C 100%); color:#4A7036}
  /* RIGHT ARC */
  .fi-feed      {--start-x:93%; --start-y:14%; --rot:5deg;  --delay:0.03; background:linear-gradient(140deg, #FBE2D8 0%, #F5C5C0 100%); color:#B65548}
  .fi-income    {--start-x:98%; --start-y:40%; --rot:-4deg; --delay:0.15; background:linear-gradient(140deg, #D5EDE0 0%, #A7D6BC 100%); color:#367860}
  .fi-expenses  {--start-x:95%; --start-y:66%; --rot:3deg;  --delay:0.21; background:linear-gradient(140deg, #F0E4D0 0%, #E2CE9C 100%); color:#8A6A2A}
  .fi-tax       {--start-x:88%; --start-y:88%; --rot:-5deg; --delay:0.09; background:linear-gradient(140deg, #F8D6D2 0%, #F0B2B0 100%); color:#A05858}

  /* Central app icon — the real /app-icon.png, squircle-clipped iOS app icon */
  .funnel-box{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:16%;aspect-ratio:1/1;max-width:170px;border-radius:23%;overflow:hidden;z-index:3;box-shadow:0 36px 64px -28px rgba(42,37,32,.45), 0 8px 16px -4px rgba(42,37,32,.22), 0 0 0 1px rgba(255,255,255,.6) inset, 0 -2px 0 0 rgba(201,166,120,.18) inset}
  .funnel-box img{width:100%;height:100%;display:block;object-fit:cover}
  .funnel-box::after{content:"";position:absolute;top:6%;left:14%;width:42%;height:22%;background:radial-gradient(ellipse, rgba(255,255,255,.65) 0%, transparent 70%);border-radius:50%;filter:blur(5px);pointer-events:none;z-index:2}
  @media (max-width:720px){.funnel-box{width:28%}}

  /* respect reduced motion */
  @media (prefers-reduced-motion:reduce){.ficon{animation:none}}

  /* ============== STORY (alternating feature deep-dives) ============== */
  .story{padding:120px 0;position:relative;overflow:hidden}
  @media (max-width:720px){.story{padding:80px 0}}
  .story-inner{display:grid;grid-template-columns:1.05fr 1fr;gap:80px;align-items:center}
  .story.reverse .story-inner{grid-template-columns:1fr 1.05fr}
  .story.reverse .story-visual{order:-1}
  @media (max-width:980px){
    .story-inner,.story.reverse .story-inner{grid-template-columns:1fr;gap:48px}
    .story.reverse .story-visual{order:0}
  }
  .story-text .eyebrow{margin-bottom:16px}
  .story-text h2{font-family:var(--display);font-weight:400;font-size:clamp(34px,4.4vw,52px);line-height:1.08;letter-spacing:-0.018em;max-width:15ch;margin:0 0 22px;color:var(--ink);text-wrap:balance}
  .story-text h2 em{font-style:italic}
  .story-text h2 em::after{content:"";display:none}
  .story-text .lede{color:var(--ink-2);font-size:18px;line-height:1.6;max-width:46ch;margin:0}
  .story-bullets{margin:30px 0 0;padding:0;list-style:none;display:flex;flex-direction:column;gap:12px}
  .story-bullets li{display:flex;gap:12px;align-items:flex-start;font-size:15.5px;color:var(--ink-2);line-height:1.5;text-wrap:pretty}
  .story-bullets li::before{content:"";width:18px;height:18px;border-radius:50%;background:var(--gold-soft);background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12' fill='none' stroke='%23B08A55' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'><polyline points='2.5,6.4 5,8.8 9.5,3.6'/></svg>");background-repeat:no-repeat;background-position:center;flex-shrink:0;margin-top:2px}
  .story-text .replaces{display:inline-flex;align-items:center;gap:8px;margin-top:34px;font-size:13px;color:var(--ink-3);font-family:var(--sans);background:var(--cream-2);border:1px solid var(--border);border-radius:999px;padding:8px 16px;letter-spacing:.01em;line-height:1.3;flex-wrap:wrap}
  .story-text .replaces b{color:var(--ink);font-weight:500;font-style:italic}
  /* tinted backgrounds per story */
  .story.tint-cream{background:var(--cream)}
  .story.tint-lav{background:linear-gradient(180deg, var(--cream) 0%, #F1ECF6 45%, var(--cream) 100%)}
  .story.tint-sage{background:linear-gradient(180deg, var(--cream) 0%, #ECF1E5 45%, var(--cream) 100%)}
  .story.tint-blush{background:linear-gradient(180deg, var(--cream) 0%, #FAEAE6 45%, var(--cream) 100%)}
  .story.tint-warm{background:linear-gradient(180deg, var(--cream) 0%, #F8EDDB 45%, var(--cream) 100%)}

  .story-phone{margin-inline:auto}
  .story-phone-stage{position:relative;display:flex;justify-content:center}

  /* studio browser mockup */
  .browser{background:#fff;border-radius:18px;box-shadow:0 1px 0 rgba(255,255,255,.06) inset,0 30px 60px -24px rgba(42,37,32,.35),0 80px 120px -40px rgba(42,37,32,.25);overflow:hidden;border:1px solid var(--border);max-width:520px;margin-inline:auto}
  .browser-bar{display:flex;align-items:center;gap:8px;padding:11px 14px;background:#f6f0e6;border-bottom:1px solid var(--border)}
  .browser-bar .lights{display:flex;gap:6px}
  .browser-bar .lights span{width:10px;height:10px;border-radius:50%}
  .browser-bar .lights span:nth-child(1){background:#E89A8C}
  .browser-bar .lights span:nth-child(2){background:#E8C57A}
  .browser-bar .lights span:nth-child(3){background:#A8C58F}
  .browser-bar .url{margin-left:14px;background:#fff;border:1px solid var(--border);border-radius:8px;padding:5px 12px;font-family:var(--sans);font-size:11.5px;color:var(--ink-3);display:inline-flex;align-items:center;gap:6px;flex:1;max-width:420px}
  .browser-bar .url svg{width:10px;height:10px;color:#7a9a5a}
  .browser-body{padding:30px 28px;background:linear-gradient(165deg, #FBF1EC 0%, #F1E4D2 100%);min-height:380px}
  .bb-brand{display:flex;align-items:center;justify-content:space-between;margin-bottom:22px}
  .bb-brand .bb-logo{font-family:var(--display);font-style:italic;font-size:22px;color:var(--ink);letter-spacing:-0.01em;font-weight:400}
  .bb-brand .bb-pill{font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-3);background:#fff;padding:5px 10px;border-radius:999px;border:1px solid var(--border)}
  .bb-title{font-family:var(--display);font-style:italic;font-weight:400;font-size:28px;color:var(--ink);letter-spacing:-0.018em;line-height:1.15;margin:0 0 6px;max-width:22ch}
  .bb-meta{font-size:12px;color:var(--ink-3);margin-bottom:18px}
  .bb-files{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-bottom:14px}
  .bb-file{background:#fff;border:1px solid var(--border);border-radius:10px;padding:10px 12px;display:flex;align-items:center;gap:10px;font-size:12.5px}
  .bb-file .fn{font-weight:500;color:var(--ink);font-family:var(--sans);letter-spacing:-0.005em;flex:1;min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
  .bb-file .fs{color:var(--ink-3);font-variant-numeric:tabular-nums;font-size:11px}
  .bb-file .fi{width:26px;height:26px;border-radius:6px;background:var(--cream-2);display:grid;place-items:center;color:var(--gold-deep);flex-shrink:0}
  .bb-file .fi svg{width:13px;height:13px}
  .bb-cta{display:flex;justify-content:space-between;align-items:center;background:#fff;border:1px solid var(--border);border-radius:12px;padding:10px 12px 10px 16px;font-size:12.5px;color:var(--ink-2)}
  .bb-cta .bb-dl{background:var(--ink);color:var(--cream);padding:8px 14px;border-radius:999px;font-weight:500;font-size:12.5px;display:inline-flex;align-items:center;gap:6px}

  /* feed planner mockup */
  .fp-grid{background:#fff;border:1px solid var(--border);border-radius:26px;padding:22px;max-width:330px;margin-inline:auto;box-shadow:0 30px 60px -28px rgba(42,37,32,.3)}
  .fp-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:14px}
  .fp-head .fp-h{font-family:var(--sans);font-weight:600;color:var(--ink);font-size:14.5px;letter-spacing:-0.01em}
  .fp-head .fp-tabs{display:flex;gap:6px;font-size:11px;font-weight:500;color:var(--ink-3)}
  .fp-head .fp-tabs span.on{background:var(--ink);color:var(--cream);padding:4px 10px;border-radius:999px}
  .fp-head .fp-tabs span{padding:4px 8px}
  .fp-3x3{display:grid;grid-template-columns:repeat(3,1fr);gap:3px;border-radius:14px;overflow:hidden}
  .fp-3x3 .tile{aspect-ratio:1;position:relative}
  .fp-c1{background:linear-gradient(135deg,#F5C5C0,#F8D4B8)}
  .fp-c2{background:linear-gradient(135deg,#D4C5E8,#E8D8F0)}
  .fp-c3{background:linear-gradient(135deg,#F0E4D0,#F8EFE0)}
  .fp-c4{background:linear-gradient(135deg,#C5D4C0,#D8E2D2)}
  .fp-c5{background:linear-gradient(135deg,#F8D4C8,#F5C5C0)}
  .fp-reel{background:#1f1a14;display:grid;place-items:center;color:var(--cream);position:relative}
  .fp-reel::after{content:"";position:absolute;top:7px;right:7px;width:11px;height:11px;background:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='none' stroke='%23FDF9F5' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'><path d='M3 6l2.5-2.5 2.5 2.5h-1.5l3 3 3-3h-1.5l-3-3'/></svg>") center/contain no-repeat;opacity:.85}
  .fp-reel .play{width:26px;height:26px;border-radius:50%;background:#fff3;display:grid;place-items:center}
  .fp-reel .play::after{content:"";border-left:8px solid #fff;border-top:5px solid transparent;border-bottom:5px solid transparent;margin-left:2px}
  .fp-empty{border:1.5px dashed var(--ink-4);background:transparent;display:grid;place-items:center;color:var(--ink-4);font-size:18px;font-weight:300}
  .fp-foot{display:flex;justify-content:space-between;align-items:center;margin-top:14px;font-size:11px;color:var(--ink-3)}
  .fp-foot .post{background:var(--gold);color:#1f1a14;padding:6px 12px;border-radius:999px;font-weight:500;font-size:11.5px}

  /* ============== Samsung S25 Ultra phone frame variant ============== */
  .phone.s25{background:#1a1815;border-radius:38px;padding:6px}
  .phone.s25 .screen{inset:6px;border-radius:32px}
  .phone.s25 .notch{display:none}
  /* When the screenshot already has its own (Android) status bar, drop our synthetic one and let the image fill the entire screen area. */
  .phone.no-statusbar .statusbar{display:none}
  .phone.no-statusbar .screen-img{flex:1}
  .phone.no-statusbar .screen-img img{object-position:center top}
  .phone.s25 .punch{position:absolute;top:14px;left:50%;transform:translateX(-50%);width:10px;height:10px;border-radius:50%;background:#0b0a09;z-index:4}
  .phone.s25 .side.l1{top:90px;height:46px}
  .phone.s25 .side.l2{top:148px;height:72px}
  .phone.s25 .side.l3{top:228px;height:0;display:none}
  .phone.s25 .side.r{top:130px;height:62px}
  .phone.s25 .statusbar{padding:0 22px}

  /* ============== Deal-create mockup (1:1 with src/app/add-deal.tsx) ============== */
  .deal-app{display:flex;flex-direction:column;height:100%;background:var(--cream);font-family:var(--sans);color:var(--ink);position:relative;overflow:hidden}
  /* Modal header — Cancel · New Deal + Draft chip · Save */
  .deal-modal-h{display:flex;align-items:center;justify-content:space-between;padding:11px 18px;background:var(--cream);border-bottom:0.5px solid rgba(0,0,0,0.06)}
  .deal-modal-h .cancel{font-family:var(--sans);font-weight:600;font-size:12.5px;color:var(--ink-3);letter-spacing:-0.005em}
  .deal-modal-h .title-wrap{display:flex;align-items:center;gap:7px}
  .deal-modal-h .title{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;font-size:16px;letter-spacing:-0.02em;color:var(--ink);line-height:1}
  .deal-modal-h .draft{background:rgba(201,166,120,0.30);color:var(--ink);font-family:var(--sans);font-weight:700;font-size:8.5px;letter-spacing:.07em;text-transform:uppercase;padding:2px 7px;border-radius:999px;line-height:1.2}
  .deal-modal-h .save{font-family:var(--sans);font-weight:700;font-size:12.5px;color:var(--ink);letter-spacing:-0.005em}

  /* Scrollable form area */
  .deal-scroll{flex:1;min-height:0;padding:10px 0 0;overflow:hidden;position:relative}

  /* Voice Fill banner — dark chocolate gradient, gold mic tile */
  .vf-banner{margin:4px 16px 12px;background:linear-gradient(135deg, #2A2520 0%, #3D362E 100%);border-radius:18px;padding:11px 14px;display:flex;align-items:center;gap:11px;box-shadow:0 8px 18px -10px rgba(42,37,32,.45)}
  .vf-banner .mic{width:30px;height:30px;border-radius:10px;background:var(--gold);display:grid;place-items:center;color:#1f1a14;flex-shrink:0}
  .vf-banner .mic svg{width:13px;height:13px}
  .vf-banner .vf-text{flex:1;min-width:0}
  .vf-banner .vf-text .vf-t{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-style:italic;font-weight:500;font-size:12.5px;color:var(--cream);letter-spacing:-0.005em;display:flex;align-items:center;gap:6px}
  .vf-banner .vf-text .pro{background:linear-gradient(135deg, var(--gold), var(--gold-deep));color:var(--cream);font-family:var(--sans);font-weight:800;font-size:7.5px;letter-spacing:.06em;padding:2px 5px 2px 4px;border-radius:999px;display:inline-flex;align-items:center;gap:2px;line-height:1}
  .vf-banner .vf-text .pro svg{width:6px;height:6px}
  .vf-banner .vf-text .vf-ex{font-family:var(--sans);font-size:10px;color:rgba(253,249,245,0.7);margin-top:2px;line-height:1.3;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
  .vf-banner .chev{color:var(--cream);flex-shrink:0}
  .vf-banner .chev svg{width:11px;height:11px}

  /* FormSection — white card, mx-4, mb-3, rounded-18, eyebrow label */
  .fs{background:#fff;margin:0 16px 12px;border-radius:18px;overflow:hidden;box-shadow:0 1px 0 rgba(0,0,0,0.02), 0 12px 22px -18px rgba(42,37,32,.18)}
  .fs-label{font-family:var(--sans);font-weight:700;font-size:8px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);padding:11px 16px 5px}
  /* FormRow — label left (DM-semi 13.5), value right (Fraunces medium 14.5), chevron */
  .fr{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:7px 16px;min-height:42px;border-top:0.5px solid rgba(0,0,0,0.05)}
  .fs > .fr:first-of-type,.fs-label + .fr,.fs-label + div .fr:first-of-type{border-top:0}
  .fr .fl{font-family:var(--sans);font-weight:600;font-size:11px;color:var(--ink-2);letter-spacing:-0.005em}
  .fr .fv{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:12.5px;color:var(--ink);text-align:right;display:inline-flex;align-items:center;gap:5px;line-height:1.3}
  .fr .fv.ph{font-style:italic;color:var(--ink-4);font-weight:500}
  .fr .chev{color:var(--ink-4);display:inline-flex;align-items:center}
  .fr .chev svg{width:10px;height:10px}

  /* Brand row — bigger custom layout */
  .fs-brand{padding:8px 16px;display:flex;align-items:center;gap:11px;min-height:48px}
  .fs-brand .blogo{width:32px;height:32px;border-radius:9px;background:linear-gradient(135deg,#F8D4C8,#F5C5C0);display:grid;place-items:center;color:#9a3a3a;font-family:var(--serif);font-weight:700;font-size:13.5px;letter-spacing:-0.02em;flex-shrink:0}
  .fs-brand .bmeta{flex:1;min-width:0}
  .fs-brand .bname{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:13.5px;color:var(--ink);letter-spacing:-0.01em;line-height:1.2}
  .fs-brand .bsub{font-family:var(--sans);font-weight:600;font-size:9.5px;color:var(--ink-3);margin-top:1px}
  .fs-brand .chev{color:var(--ink-4)}
  .fs-brand .chev svg{width:11px;height:11px}

  /* Type chips */
  .type-chips{display:flex;flex-wrap:wrap;gap:5px;padding:5px 13px 12px}
  .type-chips .tc{background:transparent;border:0.5px solid rgba(0,0,0,0.10);border-radius:999px;padding:5px 11px;font-family:var(--sans);font-weight:600;font-size:10.5px;color:var(--ink-2);letter-spacing:-0.005em;line-height:1.2}
  .type-chips .tc.on{background:var(--ink);color:var(--cream);border-color:var(--ink)}

  /* Deliverables rows */
  .dlv-row{display:flex;align-items:center;gap:10px;padding:9px 16px;border-top:0.5px solid rgba(0,0,0,0.05)}
  .dlv-row .di{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:13px;color:var(--ink);flex:1;min-width:0}
  .dlv-row .di .qty{color:var(--ink-3);font-family:var(--sans);font-weight:600;font-size:11px;margin-right:5px}
  .dlv-row .dp{font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;font-size:12.5px;color:var(--ink);font-variant-numeric:tabular-nums}
  .dlv-row .dx{width:20px;height:20px;border-radius:50%;background:rgba(0,0,0,0.05);display:grid;place-items:center;color:var(--ink-3);font-size:11px;line-height:1;cursor:pointer}
  .dlv-add{padding:8px 16px 12px;display:flex;align-items:center;gap:6px;font-family:var(--sans);font-weight:600;font-size:11px;color:var(--ink-3);border-top:0.5px solid rgba(0,0,0,0.05)}
  .dlv-add svg{width:11px;height:11px;color:var(--gold-deep)}

  /* Agreed amount — TOTAL with big serif number */
  .amt-total{padding:9px 16px 12px;border-top:0.5px solid rgba(0,0,0,0.05)}
  .amt-total .lbl{font-family:var(--sans);font-weight:700;font-size:8.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-3)}
  .amt-total .num{display:flex;align-items:baseline;margin-top:0;font-family:var(--serif);font-variation-settings:"SOFT" 0,"opsz" 144;font-weight:500;letter-spacing:-0.035em;color:var(--ink);line-height:1}
  .amt-total .num .sym{font-size:24px;color:var(--ink-3);margin-right:2px}
  .amt-total .num .val{font-size:28px}
  .amt-total .sub{font-family:var(--sans);font-weight:600;font-size:9.5px;color:var(--ink-3);margin-top:3px}

  /* fade-out at bottom of phone screen so it feels scrollable */
  .deal-fade{position:absolute;left:0;right:0;bottom:0;height:34px;background:linear-gradient(180deg, transparent 0%, var(--cream) 80%);pointer-events:none;z-index:3}

  /* ============== Studio: two stacked mini mockups ============== */
  .studio-pair{display:flex;flex-direction:column;gap:22px;max-width:500px;margin-inline:auto;position:relative}
  .studio-card{background:#fff;border:1px solid var(--border);border-radius:18px;overflow:hidden;box-shadow:0 24px 50px -28px rgba(42,37,32,.3),0 2px 6px -2px rgba(42,37,32,.05)}
  .studio-card .sc-cap{display:flex;align-items:center;gap:9px;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);font-weight:600;padding:14px 18px 0}
  .studio-card .sc-cap .num{width:20px;height:20px;border-radius:50%;background:var(--gold);color:#1f1a14;display:grid;place-items:center;font-size:11px;font-weight:700;letter-spacing:0}
  .studio-arrow{position:absolute;left:50%;top:calc(50% - 1px);transform:translate(-50%,-50%);width:40px;height:40px;border-radius:50%;background:#1f1a14;color:var(--cream);display:grid;place-items:center;box-shadow:0 12px 24px -8px rgba(0,0,0,.45);z-index:5;border:3px solid var(--cream)}
  .studio-arrow svg{width:16px;height:16px}
  /* creator-side: configure */
  .cfg-body{padding:14px 18px 18px;display:flex;flex-direction:column;gap:6px}
  .cfg-file{display:flex;align-items:center;gap:11px;background:var(--cream-2);border-radius:12px;padding:10px 12px;margin-bottom:6px}
  .cfg-file .thumb{width:44px;height:44px;border-radius:9px;background:#1f1a14;display:grid;place-items:center;color:var(--cream);position:relative;flex-shrink:0}
  .cfg-file .thumb::after{content:"";border-left:10px solid var(--cream);border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:3px}
  .cfg-file .meta{flex:1;min-width:0}
  .cfg-file .fn{font-weight:600;font-size:13px;color:var(--ink);letter-spacing:-0.005em;line-height:1.2;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
  .cfg-file .fs{font-size:11.5px;color:var(--ink-3);margin-top:3px;font-variant-numeric:tabular-nums}
  .cfg-row{display:flex;justify-content:space-between;align-items:center;padding:9px 0;border-bottom:1px solid var(--border);font-size:13px;color:var(--ink)}
  .cfg-row:last-of-type{border-bottom:0}
  .cfg-row .lab{color:var(--ink-2);font-weight:500}
  .cfg-row .val{font-weight:500;font-family:var(--sans);display:inline-flex;align-items:center;gap:6px;color:var(--ink)}
  .cfg-row .toggle-on{background:var(--gold);color:#1f1a14;padding:3px 11px;border-radius:999px;font-size:11px;font-weight:600;letter-spacing:.02em}
  .cfg-row .pwd{font-family:ui-monospace,Menlo,monospace;letter-spacing:.18em;color:var(--ink-2)}
  .cfg-cta{margin-top:10px;background:#1f1a14;color:var(--cream);padding:11px;border-radius:12px;text-align:center;font-weight:500;font-size:13px;display:flex;align-items:center;justify-content:center;gap:7px}
  /* brand-side: condense existing browser to fit */
  .studio-card.brand .browser-bar{padding:9px 12px}
  .studio-card.brand .browser-body{padding:22px 22px 24px;min-height:260px}
  .studio-card.brand .bb-title{font-size:22px}
  .studio-card.brand .bb-files{grid-template-columns:1fr 1fr;gap:7px;margin-bottom:12px}
  .studio-card.brand .bb-meta{margin-bottom:14px}
  @media (max-width:520px){
    .studio-arrow{display:none}
  }

  /* ============== Feed Planner — IG profile mockup ============== */
  .ig-mock{max-width:380px;margin-inline:auto;background:#fff;border:1px solid var(--border);border-radius:28px;overflow:hidden;box-shadow:0 30px 60px -28px rgba(42,37,32,.3),0 2px 6px -2px rgba(42,37,32,.05)}
  .ig-bar{display:flex;align-items:center;justify-content:space-between;padding:12px 16px;border-bottom:1px solid #eee;font-family:var(--sans)}
  .ig-bar .h{font-weight:600;font-size:14px;letter-spacing:-0.01em;color:var(--ink);display:inline-flex;align-items:center;gap:5px}
  .ig-bar .h svg.v{width:12px;height:12px;color:#3897F0}
  .ig-bar .h svg.lock{width:11px;height:11px;color:var(--ink-3);margin-right:2px}
  .ig-bar .menu{color:var(--ink);font-size:20px;letter-spacing:1px;line-height:0.5}
  .ig-profile{padding:18px 16px 12px;display:flex;align-items:center;gap:22px}
  .ig-avatar{width:78px;height:78px;border-radius:50%;background:conic-gradient(from 180deg, #FBC2EB, #A6C1EE, #F8D4B8, #FFD0C4, #FBC2EB);padding:3px;flex-shrink:0}
  .ig-avatar .inner{width:100%;height:100%;border-radius:50%;background:linear-gradient(135deg,#F5C5C0,#D4C5E8);display:grid;place-items:center;color:#5c4781;font-family:var(--serif);font-weight:700;font-size:26px;letter-spacing:-0.04em;font-variation-settings:"SOFT" 0,"opsz" 144}
  .ig-stats{display:flex;gap:18px;flex:1;justify-content:space-around}
  .ig-stats div{text-align:center;font-family:var(--sans)}
  .ig-stats div b{display:block;font-weight:600;font-size:16px;color:var(--ink);letter-spacing:-0.01em;font-variant-numeric:tabular-nums;line-height:1.2}
  .ig-stats div span{font-size:11.5px;color:var(--ink-2)}
  .ig-name{padding:0 16px 4px;font-family:var(--sans);font-size:13px;color:var(--ink);font-weight:600;letter-spacing:-0.005em}
  .ig-bio{padding:0 16px 14px;font-family:var(--sans);font-size:12.5px;color:var(--ink);line-height:1.45}
  .ig-bio .pron{color:var(--ink-3);font-size:11.5px;margin-left:4px}
  .ig-bio .link{color:#3654A4;font-weight:500}
  .ig-actions{padding:0 16px 14px;display:grid;grid-template-columns:1fr 1fr 38px;gap:6px}
  .ig-actions .ig-btn{background:#3897F0;color:#fff;border-radius:8px;padding:7px;text-align:center;font-size:12.5px;font-weight:600;font-family:var(--sans);line-height:1.2}
  .ig-actions .ig-btn.alt{background:#EFEFEF;color:var(--ink)}
  .ig-actions .ig-btn.sq{width:38px;display:grid;place-items:center;padding:0}
  .ig-actions .ig-btn.sq svg{width:15px;height:15px;color:var(--ink)}
  .ig-tabs{display:flex;border-top:1px solid #eee;justify-content:space-around;padding:8px 0 0;color:var(--ink-3)}
  .ig-tabs .tab{padding:8px 0;flex:1;display:grid;place-items:center;position:relative}
  .ig-tabs .tab.on{color:var(--ink)}
  .ig-tabs .tab.on::after{content:"";position:absolute;bottom:-1px;left:25%;right:25%;height:1.5px;background:var(--ink)}
  .ig-tabs svg{width:18px;height:18px}
  .ig-3x3{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:#eee}
  .ig-3x3 .tile{aspect-ratio:1;position:relative;overflow:hidden;background:var(--cream-2)}
  .ig-3x3 .reel-ico{position:absolute;top:7px;right:8px;color:#fff;opacity:.95;line-height:0}
  .ig-3x3 .reel-ico svg{width:14px;height:14px}
  .ig-3x3 .label{position:absolute;left:10px;bottom:8px;font-family:var(--serif);font-style:italic;font-weight:500;font-size:14px;color:#fff;letter-spacing:-0.01em;text-shadow:0 1px 4px rgba(0,0,0,.35);line-height:1.1;max-width:80%}
  .ig-3x3 .label.ink{color:var(--ink);text-shadow:none}
  .ig-3x3 .glyph{position:absolute;inset:0;display:grid;place-items:center;color:#fff;opacity:.55}
  .ig-3x3 .glyph svg{width:46%;height:46%}
  .ig-3x3 .glyph.ink{color:#1f1a14;opacity:.35}
  .ig-c1{background:linear-gradient(135deg,#F5C5C0 0%,#F8D4B8 100%)}
  .ig-c2{background:linear-gradient(135deg,#D4C5E8 0%,#E8D8F0 100%)}
  .ig-c3{background:linear-gradient(135deg,#F0E4D0 0%,#F8EFE0 100%)}
  .ig-c4{background:linear-gradient(135deg,#C5D4C0 0%,#D8E2D2 100%)}
  .ig-c5{background:linear-gradient(135deg,#F8D4C8 0%,#F5C5C0 100%)}
  .ig-c6{background:linear-gradient(135deg,#FBEAEC 0%,#F5C5C0 100%)}
  .ig-c7{background:linear-gradient(135deg,#FCEBE6 0%,#F4D6BE 100%)}
  .ig-reel{background:linear-gradient(180deg,#3a342d 0%,#1f1a14 100%)}
  .ig-reel-2{background:linear-gradient(180deg,#5c4781 0%,#3a2d4c 100%)}

  /* ============== 2026 product-led landing refresh ============== */
  .proof-chip{display:inline-flex;align-items:center;gap:9px;margin-top:32px;padding:9px 14px;border:1px solid var(--border);border-radius:999px;background:rgba(255,255,255,.62);color:var(--ink-2);font-size:13px;line-height:1.3}
  .proof-chip::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--gold);box-shadow:0 0 0 5px rgba(201,166,120,.16);flex-shrink:0}

  /* Delivery: the real create-link flow paired with the real public viewer. */
  .delivery-stage{position:relative;min-height:650px;max-width:620px;margin-inline:auto}
  .delivery-device{position:absolute;left:0;top:12px;width:300px;height:610px;padding:7px;border-radius:38px;background:#171411;box-shadow:0 34px 70px -32px rgba(42,37,32,.55);transform:rotate(-2.2deg);z-index:1}
  .delivery-device::before{content:"";position:absolute;top:14px;left:50%;width:68px;height:20px;border-radius:999px;background:#0c0b0a;transform:translateX(-50%);z-index:2}
  .delivery-creator{height:100%;border-radius:31px;overflow:hidden;background:var(--cream);padding:37px 13px 14px;font-family:var(--sans);color:var(--ink)}
  .dc-head{display:flex;align-items:center;justify-content:center;position:relative;font-family:var(--display);font-style:italic;font-size:17px;line-height:1.2;margin-bottom:10px}
  .dc-back{position:absolute;left:0;width:28px;height:28px;border-radius:50%;background:#fff;border:1px solid var(--border);display:grid;place-items:center;font-family:var(--sans);font-style:normal;font-size:18px;color:var(--ink-2)}
  .dc-recipient{display:grid;grid-template-columns:36px minmax(0,1fr);gap:10px;align-items:center;background:#fff;border:1px solid rgba(42,37,32,.05);border-radius:15px;padding:9px 10px;box-shadow:0 10px 22px -20px rgba(42,37,32,.3)}
  .dc-logo{width:36px;height:36px;border-radius:10px;background:#111;color:#fff;display:grid;place-items:center;font-family:var(--serif);font-size:15px;font-weight:700}
  .dc-recipient b{display:block;font-size:12.5px;line-height:1.2}.dc-recipient span{display:block;color:var(--ink-3);font-size:9.5px;line-height:1.35;margin-top:2px}
  .dc-label{display:flex;align-items:baseline;justify-content:space-between;margin:10px 2px 6px;font-family:var(--display);font-style:italic;font-size:14px}
  .dc-label span{font-family:var(--sans);font-style:normal;font-size:8.5px;font-weight:600;color:var(--ink-3)}
  .dc-files{display:grid;gap:5px}
  .dc-file{display:grid;grid-template-columns:29px minmax(0,1fr);gap:8px;align-items:center;background:#fff;border-radius:11px;padding:6px 8px}
  .dc-file-icon{width:29px;height:29px;border-radius:8px;background:var(--gold-soft);color:var(--gold-deep);display:grid;place-items:center}
  .dc-file-icon svg{width:13px;height:13px}.dc-file b{display:block;font-size:9.5px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.dc-file span{display:block;font-size:8px;color:var(--ink-3);margin-top:1px}
  .dc-note{background:#fff;border-radius:11px;padding:7px 9px;color:var(--ink-3);font-size:8.5px;line-height:1.35}
  .dc-options{overflow:hidden;border-radius:13px;background:#fff}
  .dc-option{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:8px;align-items:center;padding:7px 9px;border-top:1px solid rgba(42,37,32,.06)}
  .dc-option:first-child{border-top:0}.dc-option b{display:block;font-size:9.5px;line-height:1.15}.dc-option small{display:block;color:var(--ink-3);font-size:7.8px;line-height:1.3;margin-top:2px}.dc-option-value{font-size:8.5px;color:var(--ink-2);font-weight:600}
  .dc-toggle{width:27px;height:16px;padding:2px;border-radius:999px;background:var(--gold);display:flex;justify-content:flex-end}.dc-toggle::after{content:"";width:12px;height:12px;border-radius:50%;background:#fff;box-shadow:0 1px 3px rgba(0,0,0,.18)}
  .dc-cta{margin-top:9px;border-radius:12px;background:var(--ink);color:var(--cream);padding:9px;text-align:center;font-size:10px;font-weight:600}

  .delivery-client{position:absolute;right:0;bottom:28px;width:405px;border:1px solid rgba(42,37,32,.10);border-radius:24px;background:var(--cream);box-shadow:0 32px 72px -30px rgba(42,37,32,.45);overflow:hidden;z-index:3}
  .share-preview{padding:22px;background:var(--cream)}
  .share-head{display:flex;align-items:center;gap:11px}
  .share-logo{width:42px;height:42px;border-radius:14px;background:var(--gold-soft);color:var(--gold-deep);display:grid;place-items:center;font-family:var(--serif);font-weight:700;font-size:17px}
  .share-head > span:last-child > span{display:block;font-size:8.5px;letter-spacing:.13em;text-transform:uppercase;color:var(--ink-3);font-weight:700}.share-head b{display:block;font-family:var(--serif);font-size:22px;line-height:1.05;font-weight:500}
  .share-message{margin-top:13px;border:1px solid rgba(42,37,32,.05);border-radius:13px;background:#fff;padding:10px 12px;color:var(--ink-2);font-size:10.5px;line-height:1.4}
  .share-file{margin-top:10px;border:1px solid rgba(42,37,32,.05);border-radius:16px;background:#fff;overflow:hidden}
  .share-media{height:102px;background:linear-gradient(145deg,#C5A985,#E7D6BE);display:grid;place-items:center;position:relative;overflow:hidden}
  .share-media::before,.share-media::after{content:"";position:absolute;border-radius:50%;background:rgba(255,255,255,.28)}.share-media::before{width:170px;height:170px;left:-54px;top:-80px}.share-media::after{width:120px;height:120px;right:-26px;bottom:-58px}
  .share-play{position:relative;z-index:1;width:38px;height:38px;border-radius:50%;background:rgba(42,37,32,.82);display:grid;place-items:center}.share-play::after{content:"";border-left:9px solid #fff;border-top:6px solid transparent;border-bottom:6px solid transparent;margin-left:3px}
  .share-file-row{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:10px;align-items:center;padding:10px 12px}.share-file-row b{display:block;font-family:var(--serif);font-size:12px;font-weight:500;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.share-file-row span{display:block;color:var(--ink-3);font-size:8.5px;margin-top:2px}
  .share-download{border-radius:999px;background:var(--ink);color:var(--cream)!important;padding:6px 10px;font-size:8.5px!important;font-weight:700;white-space:nowrap;margin:0!important}
  .share-file.compact{display:grid;grid-template-columns:31px minmax(0,1fr) auto;gap:9px;align-items:center;padding:9px 11px}.share-file.compact .fi{width:31px;height:31px;border-radius:9px;background:var(--cream-2);display:grid;place-items:center;color:var(--gold-deep)}.share-file.compact .fi svg{width:14px;height:14px}.share-file.compact b{display:block;font-family:var(--serif);font-size:11.5px;font-weight:500}.share-file.compact span{display:block;color:var(--ink-3);font-size:8px;margin-top:1px}
  .share-attribution{display:flex;align-items:center;justify-content:center;gap:7px;margin-top:13px;color:var(--ink-3);font-size:8.5px}.share-attribution .mini-up{font-family:var(--serif);font-size:16px;font-weight:700;color:var(--ink)}.share-attribution .mini-up i{display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--gold);margin-left:2px}
  .storage-float,.activity-float{position:absolute;z-index:5;background:#fff;border:1px solid var(--border);box-shadow:0 18px 40px -22px rgba(42,37,32,.38)}
  .storage-float{right:20px;top:0;border-radius:18px;padding:14px 16px;min-width:174px}
  .storage-float .top{display:flex;align-items:center;justify-content:space-between;gap:12px}
  .storage-float strong{font-family:var(--serif);font-size:22px;font-weight:500;line-height:1}
  .storage-float span{font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);font-weight:600}
  .storage-float .meter{height:5px;border-radius:999px;background:var(--cream-3);overflow:hidden;margin-top:10px}
  .storage-float .meter i{display:block;width:34%;height:100%;border-radius:inherit;background:var(--gold)}
  .activity-float{right:-8px;bottom:4px;border-radius:16px;padding:11px 14px;display:flex;align-items:center;gap:10px;font-size:12.5px;color:var(--ink-2)}
  .activity-float .ok{width:28px;height:28px;border-radius:9px;background:#E8F0E0;color:#4d6b3a;display:grid;place-items:center;font-weight:700}

  /* Feed Planner: real Media Hub screen with an honest rollout state. */
  .feed-product-stage{position:relative;min-height:650px;max-width:520px;margin-inline:auto;display:grid;place-items:center}
  .feed-device{position:relative;width:325px;height:635px;border-radius:42px;background:#171411;padding:7px;box-shadow:0 36px 78px -34px rgba(42,37,32,.5);z-index:2}
  .feed-device::before{content:"";position:absolute;top:15px;left:50%;width:72px;height:20px;border-radius:999px;background:#0b0a09;transform:translateX(-50%);z-index:3}
  .feed-device .shot{height:100%;border-radius:35px;overflow:hidden;background:var(--cream)}
  .feed-device img{width:100%;height:100%;object-fit:cover;object-position:top center}
  .feed-float{position:absolute;z-index:4;width:188px;border:1px solid var(--border);border-radius:18px;background:#fff;padding:14px 15px;box-shadow:0 20px 44px -24px rgba(42,37,32,.35)}
  .feed-float.status{left:-98px;top:390px;transform:rotate(-2deg)}
  .feed-float .cap{font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);font-weight:600}
  .feed-float strong{display:block;margin-top:5px;font-size:14px;line-height:1.25;color:var(--ink)}
  .feed-float p{margin-top:4px;font-size:11.5px;color:var(--ink-3);line-height:1.35}
  .feature-status{display:inline-flex;margin-left:8px;padding:4px 7px;border-radius:999px;background:var(--gold-soft);color:var(--gold-deep);font-size:9px;font-weight:700;letter-spacing:.09em;vertical-align:middle}
  #feed .ig-mock{display:none}

  /* Privacy: the real in-app choice, presented as a compact settings screen. */
  .privacy-visual{position:relative;min-height:610px;border-radius:30px;padding:32px;background:linear-gradient(145deg,#332D27 0%,#1D1915 100%);box-shadow:0 34px 70px -34px rgba(42,37,32,.5);overflow:hidden;display:grid;place-items:center}
  .privacy-visual::before{content:"";position:absolute;width:380px;height:380px;border-radius:50%;right:-120px;top:-160px;background:radial-gradient(closest-side,rgba(201,166,120,.30),transparent 72%)}
  .privacy-visual::after{content:"";position:absolute;width:260px;height:260px;border-radius:50%;left:-110px;bottom:-140px;background:radial-gradient(closest-side,rgba(245,197,192,.15),transparent 72%)}
  .privacy-app{position:relative;z-index:2;width:min(100%,440px);border:1px solid rgba(255,255,255,.72);border-radius:28px;padding:24px;background:var(--cream);color:var(--ink);box-shadow:0 30px 70px -30px rgba(0,0,0,.62),0 1px 0 #fff inset}
  .privacy-appbar{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-bottom:25px}
  .privacy-appback{display:flex;align-items:center;gap:10px;font-size:12px;color:var(--ink-3);font-weight:600}
  .privacy-appback i{width:34px;height:34px;border:1px solid var(--border);border-radius:50%;background:#fff;display:grid;place-items:center;font-style:normal}
  .privacy-appback svg{width:15px;height:15px}
  .privacy-change{padding:6px 9px;border-radius:999px;background:var(--gold-soft);color:var(--gold-deep);font-size:9px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
  .privacy-choice-kicker{font-size:10px;letter-spacing:.15em;text-transform:uppercase;color:var(--gold-deep);font-weight:700}
  .privacy-app h3{font-family:var(--display);font-size:31px;font-weight:400;line-height:1.06;letter-spacing:-.02em;margin-top:7px;color:var(--ink)}
  .privacy-appintro{margin-top:9px;max-width:34ch;color:var(--ink-3);font-size:13px;line-height:1.45}
  .privacy-modes{display:grid;gap:11px;margin-top:22px}
  .privacy-mode{position:relative;display:grid;grid-template-columns:46px minmax(0,1fr) 22px;gap:13px;align-items:start;border:1px solid var(--border);border-radius:19px;padding:17px;background:#fff;color:var(--ink)}
  .privacy-mode.selected{border-color:var(--ink);background:var(--ink);color:var(--cream);box-shadow:0 16px 30px -24px rgba(42,37,32,.7)}
  .privacy-mode-icon{width:46px;height:46px;border-radius:13px;background:var(--cream-3);display:grid;place-items:center;color:var(--ink)}
  .privacy-mode.selected .privacy-mode-icon{background:rgba(253,249,245,.10);color:var(--cream)}
  .privacy-mode-icon svg{width:24px;height:24px}
  .privacy-mode-copy{min-width:0;padding-top:1px}
  .privacy-mode-title{display:flex;align-items:center;gap:8px;flex-wrap:wrap}
  .privacy-mode-title b{font-size:14.5px;line-height:1.25;color:inherit}
  .privacy-recommended{padding:4px 7px;border-radius:999px;background:rgba(253,249,245,.13);color:var(--gold);font-size:8px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}
  .privacy-mode p{margin-top:6px;font-size:11.5px;line-height:1.45;color:var(--ink-3)}
  .privacy-mode.selected p{color:rgba(253,249,245,.70)}
  .privacy-radio{width:19px;height:19px;margin-top:2px;border:1.5px solid var(--ink-4);border-radius:50%;display:grid;place-items:center}
  .privacy-mode.selected .privacy-radio{border-color:var(--gold);background:var(--gold)}
  .privacy-mode.selected .privacy-radio::after{content:"";width:6px;height:6px;border-radius:50%;background:var(--ink)}
  .privacy-backup{display:grid;grid-template-columns:34px minmax(0,1fr) auto;gap:11px;align-items:center;margin-top:17px;padding:13px 14px;border-radius:15px;background:var(--cream-2);border:1px solid var(--border)}
  .privacy-backup-icon{width:34px;height:34px;border-radius:10px;background:#E5EDDE;color:#537142;display:grid;place-items:center}
  .privacy-backup-icon svg{width:17px;height:17px}
  .privacy-backup b{display:block;font-size:11.5px;line-height:1.25}
  .privacy-backup span{display:block;margin-top:2px;color:var(--ink-3);font-size:9.8px;line-height:1.35}
  .privacy-synced{font-size:8.5px!important;letter-spacing:.1em!important;text-transform:uppercase;color:#537142!important;font-weight:700}
  #privacy .trust-card{display:none}

  /* Pricing: make the billed period the primary price. */
  .plan .price{margin-top:2px}
  .plan .price .amount{font-size:50px}
  .plan .price .per{font-size:15px;color:var(--ink-2)}
  .plan .price-note{font-size:12.5px;color:var(--gold-deep);font-weight:600;margin-top:-10px;min-height:19px}
  .plan .billed{font-size:12.5px;line-height:1.45;min-height:36px}
  .plan .plan-kicker{font-size:10px;letter-spacing:.15em;text-transform:uppercase;color:var(--ink-3);font-weight:700;margin-top:4px}

  @media (max-width:1080px){
    .delivery-stage{transform:scale(.92);transform-origin:center}
    .feed-float.status{left:-54px}
  }
  @media (max-width:620px){
    .delivery-stage{min-height:850px;transform:none;display:flex;flex-direction:column;align-items:center;gap:20px}
    .delivery-device{position:relative;left:auto;top:auto;width:min(300px,88vw);height:580px;transform:none}
    .delivery-client{position:relative;right:auto;bottom:auto;width:100%}
    .storage-float{right:0;top:16px}.activity-float{display:none}
    .share-preview{padding:18px 15px}
    .feed-product-stage{min-height:750px;align-content:start;padding-top:8px}
    .feed-device{width:min(325px,84vw);height:620px}
    .feed-float{width:min(270px,80vw);padding:12px 14px}
    .feed-float.status{left:50%;top:auto;bottom:4px;transform:translateX(-50%)}
    .privacy-visual{min-height:0;padding:22px 14px}
    .privacy-app{padding:20px 16px;border-radius:24px}
    .privacy-app h3{font-size:27px}
    .privacy-mode{grid-template-columns:42px minmax(0,1fr) 20px;padding:15px 13px;gap:11px}
    .privacy-mode-icon{width:42px;height:42px}
    .privacy-backup{grid-template-columns:32px minmax(0,1fr)}
    .privacy-synced{display:none!important}
  }
